For brands and organisations, the difference between getting noticed and being filtered out lies in the providing the right content for the right audience. Combining our divergent skills, we map your content marketing strategy and take it to the next level.
Content marketing – it seems everyone’s doing it, but few are doing it well. After all, many things demand our attention and we constantly filter everything. Within a split second a reader decides whether a message is relevant. Is your content marketing delivering the results that you want? We can help you find relevancy with your target audience.
Our Dept process
Find the right conversation to own. The bait must attract the fish, not the fisherman. The goal is to stand out, not add to the noise. That’s why we combine our skills (SEO/keyword research, customer journey mapping, social listening, data, data, data) to find the topics and questions on the minds of your customers and prospects. And speaking of it, we feel like fish in the water when it comes to content.
Our team of experienced journalists, editors and creatives will bring your content marketing to the next level. They know how to tell a story from the perspective of a target group instead of from a marketing perspective. They know what good research is all about. We look at your company and ask the question: what is really important?
Common deliverables are blog posts, news articles, white papers, infographics, videos, image series, content sponsorships, status updates, graphics and animations or podcasts.