Lead generation services
Marketers are looking for new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, they focus on long term relationships with buyers. Instead of cold calling, they focus on crafting a strategic approach to attract potential customers.
Marketing automation is an impressive tool that can skyrocket your lead generation. Integrating email, calendar, and CRM interaction data with external sources such as social media, can help you to generate a “360-degree” view of your customer. Armed with that intelligence, your sales team can engage with prospects in a more targeted way.
HOW WE CAN HELP
To make this a reality, our marketing automation consultants can help you in a 360-degree manner. From crafting a content strategy that aligns with your sales funnel, to enrolling lead nurture programs. We help to break down marketing and sales silos and track a prospect from click to close. To identify hot prospects with lead scoring based on content engagement, website visits and buyer profile. To engage at just the right time to convert them to sales. And to understand what works and doesn’t work.
Our 20+ years of experience has shown that lead generation is one of the most important areas for B2B companies. We help you to find smart lead generation channels to offer value, start conversations, and engage with potential leads. The most successful B2B companies are leveraging marketing automation to stay top of mind and convert leads into opportunities.
The result? A structured approach that will help you to see the bigger picture, while breaking it down into actionable steps that deliver results. By tackling this problem from all angles, we ensure that your brand elevates how it interacts with prospects to achieve your ambitious sales and growth goals.