If your brand were a person, the brand identity would define what they look like, what they say, how they interact with others, and what they hope to achieve. Getting your brand identity right is therefore crucial. It helps to convey your brand’s story and to make sure communication is consistent across multiple channels such as ads, socials or your website.
Our brand strategists will help you to define your brand’s identity, whether you need a new logo, an upgrade of your current identity, or a complete redesign.
The ability to rise above the crowd is not just reserved for big-shot companies. Any brand will get noticed if you’re able to find out what makes it unique. We combine this unique identity with knowledge of the market you’re operating in, and team it with the technological possibilities to make your brand stand out. Add hard work, patience and perseverance in establishing your brand identity to the mix, and you’ll own a brand that truly stands out.
HOW WE CAN HELP
We start by understanding you and your business. The most important thing we do here is to talk to the people that define your brand’s character: your employees. We conduct interviews and gather critical brand identity information across your company. We analyse what competition you’re up against now and in the future, and what your clients or customers have to say.
We combine all of this information into a captivating, clear-cut story, a visual character, and a strategy that informs further steps towards building your brand identity. Our team of graphic designers help you with the execution, from a business card to a new motion piece, to the design of your website. Creating a memorable brand requires consistent use of type, colour, images and language, but it’s worth it. Your brand style guide will help you to manage your future marketing materials and campaigns, both online and offline.