Google Marketing Platform
The Google Marketing Platform (GMP) unifies Google’s media and analytics services into a full-stack technology suite. The Google Marketing Platform offers easy-to-use tools and advanced solutions for small businesses and large enterprises. As a certified Google partner working worldwide, Dept ensures you get the maximal result from your marketing.
Three pillars of Google Marketing Platform
Through Google Marketing Platform companies can plan, buy, measure and optimise digital media and customer experiences. Rebranded in 2018, Google Marketing Platform consolidates former DoubleClick and Google products into three main pillars:
- Reach: Using Display & Video 360 and Search Ads 360, you can fully reach today’s always-connected audiences. Across multiple engines and media channels, you can run smart campaigns that respond real-time to user data.
- Analyse: Understanding your customers and improving their experiences is essential for growth. Measure online traffic with Analytics 360, visualise all your business data with Data Studio and test site variations through Optimize 360.
- Track: Without editing any code you can manage all your tags through Tag Manager. With Surveys 360 you get fast opinions and feedback from real people.
Working together under one integrated platform, Google’s products provide all the resources to make your marketing smarter and results better.
Official GMP reseller status
Aside from being a certified Google partner, Dept has managed to obtain not only the reseller license for Google Cloud, but also for Google Marketing Platform. This extensive Google reseller status enables customers to purchase their own Google license, giving them ownership of all their data and control over their technology stack. There are no third parties involved, like external agencies, which is also beneficial for customers from a financial perspective.
The Dept Way
We realise the importance of digital marketing. We offer good purchasing conditions, work transparent and focus on your business success. Below are five reasons why Dept is the ideal partner to get the most out of Google:
- Certified Google partner and official reseller: We develop internal tooling to get the most out of Google Marketing Platform, and we understand our customers also use other platforms that require an integrated approach. Moreover, Dept can assist your organisation in obtaining its own Google license.
- Knowledgeable and experienced: We have been working successfully for many years with a large range of technology leaders. With our wide array of experience, we can help a broad range of customers to embrace digital.
- Full approach: As a fully integrated digital agency, we can support your company with SEO optimisation, creative campaigns, e-commerce, strategy and organisation, branding, data intelligence and more to help you grow and develop.
- Widely deployable: Our teams have broad experience with the technical aspects of the cloud and marketing system, as well as in setting up the structures to use Google Marketing Platform successfully. In addition to projects, we can also temporarily reinforce an existing team with our specialists.
- Knowledge specialist: We don’t just keep our years of expertise in designing experiences, extensible architecture and integration of technology to ourselves. We share our knowledge as a Google expert in in-depth blogs in which we look at practical challenges. Please see below for examples of client cases and stories.