Amazon has become the biggest product search engine in the Western world. Manufacturers and brands not being listed on Amazon, risk losing awareness and market visibility. Even if they’re not selling via Amazon, it’s a branding channel that can’t be ignored.
Of every dollar spent online in the US, 49 cents go straight to Amazon. In Germany, Amazon’s e-commerce market share is 59%. Amazon has also grown into the third advertisement platform, directly after Google and Facebook. But while it’s becoming a must for brands to be present on Amazon, the marketing landscape on Amazon is new, competitive and constantly changing.
Grow your Amazon visibility and revenue
Dept offers the complete operational spectrum for manufacturers and brands looking to improve their Amazon presence and increase sales. Firstly, we create rich product content that will be found by Amazon’s search algorithm A9. Secondly, we help brands to utilise Amazon channels such as search, display and video ads, on and off Amazon. We also support with all aspects of vendor account management, via manual implementation as well as with full scope Amazon Vendor Software, the factor-a suite, which we offer as a SaaS. With all of these services, we give our customers a decisive competitive advantage that helps boost Amazon performance and increase brand trust and customer experience.
Additionally, Dept provides free competitor analysis with the factor-a Visibility Index, generates individual Amazon market and price analyses on request and processes Amazon Retail Analytics (ARA) Premium data. Started from Germany, Dept is now working in all Amazon-relevant markets (Germany, UK, US, Japan, Spain, Italy, France and the Netherlands) with in-house native speakers for every market. Currently more than 125 international clients – including Sony Pictures, Bic, Henkel and Stanley Black Decker – trust Dept to optimise their Amazon Performance.