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From our Depsters November 19, 2019

Technology and design are on the verge of being truly purposeful


The Websummit covers an extensive selection of talks and discussions. And sometimes seemingly unrelated sessions might be closer to each other than you think. Take the panel discussion ‘UI and the future of design’ for example. At first glance, it’s not necessarily related to the talk ‘Your home in 2025’. We couldn’t be more wrong. With design and technology moving into the realm of purpose, we have to reshape the creative process.

From ‘what’ to ‘how’ in design

During the panel discussion on ‘UI and the future of design’, lead designers of Google, AWS and Wetransfer pondered on how the design process has changed. We live in a world where it’s easier than ever to create an appealing design. Just think of all the tools each designer currently has to edit images, structure flows, visualise concepts, tell stories and create interactions. With that in mind, you will get immediate respect for designers that lived twenty years ago who didn’t have that type of convenience. They spent most of their time on making a design that works – the ‘what’.

Nowadays, designers direct all their talent and passion for the real purpose of their creations – the ‘how’. This results in more intelligent and natural experiences. Just like the way we interact as humans. Being closer to the real purpose means that it’s essential to involve design earlier in the process and closer to brand and consumer-related challenges.

Convenience in the connected home

When it comes to technology, it’s easier than ever to have technology in place to fulfil a specific task. David Eun, Chief Innovation Officer at Samsung, zoomed in on the situation at our homes during his presentation titled ‘Your home in 2025’.

First, there was the age of convenience, where machines were starting to enter our homes: television, vacuum cleaner, fridge, oven. All good at doing one thing, but unconnected and isolated. Currently, we’re in the age of the connected home; connecting lights, cameras, television, and audio is now affordable and approachable for everyone. Intelligent interfaces, voice assistants and personalisation, help us interact with these devices. And this is where, again, purpose comes into play.

This is not a bathroom

David Eun showed us how Samsung is planning to make our houses a smart home. Building on the technological foundation of the connected home, we’re moving to homes where experiences play a central role. Each room will have added purpose and transform by using sensors, intelligence, and appliances. A blueprint of the reimagined home might look like this:

  • A kitchen functions as your nutrition expert, personal chef, and shopping assistant.
  • Your bathroom is no longer an ordinary grooming place. Now, it will be your wellness and beauty centre.
  • And when it comes to your living room; it’s the hub of the home, that connects you with the rest of the world.

What matters

We see clear signals from different angles but in the same direction: technology and design are on the verge of becoming genuinely purposeful. It’s becoming less about “just making stuff work”. In contrast, it’s more about what truly adds value for us as human beings: bringing people together, creating healthier lives, and doing good for society and the world. We are purpose-minded, and now we have the digital tools to fill them in.


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