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Accelerating the travel and leisure industry: top 3 digital trends for 2021

Whitepaper

Stephen Murphy

Stephen Murphy
Stephen Murphy
Client Services Director

Travel and tourism contributed $9.25 trillion to the global economy in 2019. In 2020, the global industry revenue was expected to increase from $685bn to $712bn. But then, the COVID-19 pandemic hit.

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Abstraction: future-proofing your Digital Ecosystem

Uncategorized @en-ie

Brian Robinson

Brian Robinson
Brian Robinson
Managing Director UK

Digital technology is changing at an ever-accelerated pace. This rate of change means that businesses are finding it harder and harder to adapt quickly enough to supply their customers with the best experience possible. Trying to keep up can end up being a costly and time-consuming affair, due to legacy systems and technology, business processes, and the existing logistics of the business.

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How to create a digital measurement framework

Whitepaper

Kyle Cassidy

Kyle Cassidy
Kyle Cassidy
Head of UX Design & Insights

A Digital Measurement Framework (DMF) outlines how a company measures website performance, highlighting the most relevant KPIs, goals and targets.

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Enabling the omnichannel shopping experience with Salesforce Commerce Cloud

Whitepaper

Tim de Kamper

Tim de Kamper
Tim de Kamper
Managing Director 360 Commerce

The digital trends of today put high demands on the commerce solution employed. Brands growing their e-commerce as well as brands launching their first webshop will certainly have heard of Salesforce Commerce Cloud (SFCC). How well SFCC will fit your specific needs will depend on your products, market, digital maturity and digital ambitions.

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Embrace digital transformation and innovate your internal organisation

Whitepaper

Bart Manuel

Bart Manuel
Bart Manuel
Founder

Whether you’re starting from scratch or looking to change your brand, a strong internal organisation in addition to the right technology and tools will boost your business to the next level.

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E-commerce moves fast, so choose wisely

Whitepaper

Tim de Kamper

Tim de Kamper
Tim de Kamper
Managing Director 360 Commerce

E-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online, implemented standard user journeys and was able to sell and deliver your products within a reasonable timeframe.

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Building your digital brand

Whitepaper

René Verbong

René Verbong
René Verbong
Creative Director

The reason digitalisation is such a hot topic right now is because you can’t escape it. Digitalisation, one of the first revolutions in business history, is the new reality. It has shifted many daily processes into a virtual arena. Your pool of potential customers just got much bigger. It’s not only targeting the people within a 5km radius of your business, it’s about reaching people worldwide. Moreover, you’re not alone in this. Every brand is trying to reach foreign markets. So, in this competitive and huge market, how do you stand out?

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Accelerating the utilities and energy sector

Whitepaper

Simon Walsh

Simon Walsh
Simon Walsh
Strategy Consultant

Like many other sectors, the ongoing pandemic has disrupted and affected the energy and utilities industry as consumers are changing their energy consumption due to increased lockdown measures and subsequent lifestyle changes. What was once the powerhouse of global economies is now under threat, and with no sign of the pandemic slowing down over the winter, the sector faces new and unprecedented pressures.

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Accelerating the fashion industry: top 3 digital trends for 2021

Whitepaper

Jan Gutkuhn

Jan Gutkuhn
Jan Gutkuhn
Managing Director

In January of 2020, The Business of Fashion observed industry leaders across the fashion industry to be in a state of high nervousness and uncertainty. Trade disputes, changing political tides, and the rapid acceleration of digital trends were all cause for alarm for many brands. 

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Accelerating the digital future of the non-profit sector: top 3 trends for 2021

Whitepaper

Mellissa Flowerdew-Clarke

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke
Marketing Director UK

There are more than 10 million non-profit organisations around the world. From arts to education, humanities to health, the non-profit sector is vital to our development as a fair, ethical, inclusive and humane global society. As we stare down a number of highly complex challenges with global implications – climate change, income inequality, an aging population, and more – the need for the services that charities provide is only increasing.

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