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Eight things brands can learn from adidas’ digital transformation

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

Eight things brands can learn from adidas’ digital transformation

With digital sales growing from €1.5 billion to just under €5 billion in less than five years, adidas is the poster child for successful digital transformation.

Director of Solution Architecture at adidas.com, Andy Todd, is accountable for the brand’s e-commerce architecture and online experiences that serve consumers across the world. He sat down with DEPT® to share the secret sauce to the company’s impressive digital transformation.

Download this longread to find out more.

Creative Automation Report

Creative Automation Report: More Power to Create

Creative

Alex Miller

Alex Miller
Alex Miller
Global SVP, Creative & Content

Technology has been transforming the creative marketing and advertising industries even before the pandemic accelerated the need for new approaches.

Now it’s time for brands to take the next leap forward and explore the opportunities presented by creative automation, developing an approach that combines a combination of creativity and technology to streamline production and augment the creative process so that the best ideas take shape faster. 

Featuring exclusive opinion pieces by eBay, Just Eat and Opendoor, this report will help explain why creative automation (such as creative assets at scale, dynamic advertising, and conversational marketing), is the future of digital marketing, and how it can help your brand to gain advantage.

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NFT playbook

Metaverse

Name
Name

Non-fungible what?  Everyone’s heard of them. Some people are paying MILLIONS of dollars for them. But what, exactly, are NFT’s?  Our digital playbook doubles as an introduction to the world of non-fungible tokens and as a guide for creating your brand’s own NFT’s. Download the playbook now to learn what the hype is all about, understand the real-world applications of NFT’s, and be able to (finally) explain “blockchain” to your friends.

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22 Trends for 2022

News

Max Pinas

Max Pinas
Max Pinas
Executive Creative Director

We saw that digital could change the world in 2020. Then 2021 showed us how fast that change could happen.

Over the course of the last year, 5G really took off, we saw the launch of more than a few billionaires into space, and even the discovery of a whole new universe with the rise of the metaverse. Yeesh! It’s been a wild ride.

As the world speeds up around us, powered by a host of advanced new technologies, it’s safe to say that even at DEPT® we were staggered by the sheer innovation that digital offered.

What’s next seems almost beyond our imaginations— well, almost, but not quite. Here’s a sneak peak at the top 22 trends we’re expecting in 2022.

22 Trends for 2022

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Accelerating the travel and leisure industry: top 3 digital trends for 2021

Growth

Stephen Murphy

Stephen Murphy
Stephen Murphy
Client Services Director

Travel and tourism contributed $9.25 trillion to the global economy in 2019. In 2020, the global industry revenue was expected to increase from $685bn to $712bn. But then, the COVID-19 pandemic hit.

Download

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Abstraction: future-proofing your Digital Ecosystem

Growth

Brian Robinson

Brian Robinson
Brian Robinson
Managing Director UK

Digital technology is changing at an ever-accelerated pace. This rate of change means that businesses are finding it harder and harder to adapt quickly enough to supply their customers with the best experience possible. Trying to keep up can end up being a costly and time-consuming affair, due to legacy systems and technology, business processes, and the existing logistics of the business.

Download

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How to create a digital measurement framework

Growth

Kyle Cassidy

Kyle Cassidy
Kyle Cassidy
Head of UX Design & Insights

A Digital Measurement Framework (DMF) outlines how a company measures website performance, highlighting the most relevant KPIs, goals and targets.

Download

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Enabling the omnichannel shopping experience with Salesforce Commerce Cloud

Experience

Tim de Kamper

Tim de Kamper
Tim de Kamper
Managing Director 360 Commerce

The digital trends of today put high demands on the commerce solution employed. Brands growing their e-commerce as well as brands launching their first webshop will certainly have heard of Salesforce Commerce Cloud (SFCC). How well SFCC will fit your specific needs will depend on your products, market, digital maturity and digital ambitions.

Download

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Embrace digital transformation and innovate your internal organisation

Growth

Bart Manuel

Bart Manuel
Bart Manuel
Founder

Whether you’re starting from scratch or looking to change your brand, a strong internal organisation in addition to the right technology and tools will boost your business to the next level.

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E-commerce moves fast, so choose wisely

Growth

Tim de Kamper

Tim de Kamper
Tim de Kamper
Managing Director 360 Commerce

E-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online, implemented standard user journeys and was able to sell and deliver your products within a reasonable timeframe.

Download

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