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Ann Summers

A scalable e-commerce platform for a growing business


Ann Summers is the leading supplier of adult toys and lingerie in the UK. With over 140 stores across all major cities in the UK and Ireland, Ann Summers has been a familiar brand on our high streets for nearly forty years.

In addition to its bricks and mortar stores, Ann Summers has a strong online presence, offering over 27,000 products across lingerie, swimwear, cosmetics and adult toys.

Ann Summers turned to Dept when it wanted to expand its e-commerce channel and migrate it to Salesforce Commerce Cloud. The new e-commerce site is designed with optimum customer experience at its heart. Dept developed a fully responsive design for Ann Summers, enabling the content to adjust flexibly to the customer’s device to offer a user-friendly shopping experience.


Optimised by real customer ratings & reviews

Offering a personalised experience with an agile order process

Rich media ensures a premium online shopping experience, enabling Ann Summers to showcase its extensive range of products.

Personalisation, testing and segmentation ensure users receive a relevant shopping experience, that is optimised by real-customer ratings and reviews, powered by Trustpilot.

Checkout is a swift and easy process; payment is made via express checkout and standard PayPal. Address lookup functionality enables UK customers to complete delivery and billing information with ease.

Often, discretion is key to Ann Summer’s customers, so the retailer offers multiple delivery options. Users can choose between an anonymous delivery to their chosen address, or have the option for click and collect to one of its high street stores. Cross-border fulfillment is available for applicable products. Payments are also discreet, with bank statements listing the transaction as AS Ltd.

Dept designed, developed and migrated Ann Summers e-commerce platform in just six months, enabling the retailer to maximise the benefit of its new solution quickly.

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