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Ada by DEPT® – a one-stop platform for every marketing challenge

Overview

The right technology and data to boost your business to the next level are readily available today. You just need to harness them correctly.

But that’s exactly where the challenge lies for most businesses: the organisation behind it all. From selecting and implementing the right martech solutions and creating a workflow in which these solutions work together, to processing customer data to create audience insights for better marketing.

In this whitepaper, we explore the challenges that CMOs face and explain the rise of the agency data platform. We also showcase Ada by DEPT®, our Agency Solution Platform which provides 50 best-of-breed point solutions that cover all of the CMO’s key activities: Media & Advertising; SEO & Content; Marketplaces; Data & Insights; Creative Automation; Financials & Admin, and 3rd party integrations.

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Google Analytics 4 Setup Checklist

Overview

Google Analytics 4 Setup Checklist – Everything you need to get a complete GA4 setup

Google Universal Analytics (UA) had been with us for almost 18 years before Google announced that Google Analytics 4 (GA4) will be taking over as their main analytics platform.

Time to get ready for the switch!

Download our GA4 checklist to make sure your new or existing GA4 property is configured correctly, enabling you to still collect all the relevant data once UA will be sunsetted on 1 July 2023.

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Core Web Vitals: optimising websites for Google’s new ranking system

Overview

The Google Core Web Vitals update introduces page experience as a new ranking factor for organic search, making it business critical. Here’s an overview of the most important information and some helpful tips to help you navigate the new search landscape.

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Navigating the cookieless world

Overview

The post-cookie world is nearly here and businesses across many industries will be affected in some way. It’s time for marketers to dive deep into what a cookieless world may mean and how you can continue to thrive, survive and evolve. Here are five phases and 12 steps to make your digital marketing successful without cookies.

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How Klarna is revolutionising online retail

Overview

Retail is undergoing a major transformation, driven by consumers expecting more transparent and flexible payment options. Klarna has entered the buying market at the right time, catering to the change in buying behaviour and unleashing new opportunities for brands to evolve their online service offering.

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How can brands harness the power of WeChat

Overview

Originally, WeChat was launched in 2011 with the purpose of being a messaging application. Yet in six years time, it has quickly grown to become an all-encompassing digital ecosystem with over one billion active monthly users. This single application has transformed how people communicate, find information, shop, work and manage their daily life. Thus, there is no better digital platform to directly interact with the Chinese consumer than WeChat. But navigating this digital environment is quite challenging, thus how can brands best take advantage of this opportunity?

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How to create a digital measurement framework

Overview

A Digital Measurement Framework (DMF) outlines how a company measures website performance, highlighting the most relevant KPIs, goals and targets.

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How to maximise the potential of voice search

Overview

Online marketing is developing at lightning speed. A clear boundary between each digital marketing channel is no longer possible, especially since the emergence of digital smart voice assistants.

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Become a global strategy whizz!

Overview

Are you at the start of defining your globalisation strategy? Have you figured out the right approach for your company? Do you know exactly what it is that you want to accomplish? We all know the key to successful globalisation is to think global and act local. Ensuring that you have a reliable and fitting global strategy can result in stronger revenue generation and improved customer engagement.

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Become a marketing automation rockstar!

Overview

Are you getting the most out of your website? Who exactly are your website visitors? Who is clicking through and how does it work with further follow-up? Without even mentioning aspects like a ‘newsletter’ and ‘white papers’. Because we all know that they help to generate and retain leads, but it’s not easy to create materials that everyone is happy with. Let alone for that content to lead to extra sales. So there’s room for improvement.

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