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Brand & Advertising February 01, 2018

Our Thoughts on Digital #3

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We filtered these articles from the jungle of information on the internet to keep you one step ahead of the latest social and tech news. Enjoy!

How to tell your brand’s story: Don’t be a hero: The ideas in this article will take a look at how you can best (and most effectively) show up in the world; how you can approach the telling of your own brand’s story.

Dutch kids fleeing from Facebook fast for Instagram: Teenagers in the Netherlands are turning their backs on Facebook in favour of other social media platforms, Instagram and Snapchat in particular, according to the National Social Media Study 2018 by Newcom Research.

Facebook is trying to teach chatbots how to chit-chat: The company’s researchers say giving chatbots ‘consistent personality’ might be the key to better conversation.

Instagram tests new feature for Stories and screenshot alerts: Instagram’s Stories are one of the most popular ways to share content on social media, but sometimes images and videos just aren’t as effective as plain old text. Instagram knows this too, so now it’s testing a new feature called ‘Type’ that puts the emphasis on written stories.

What a $5.2 million Super Bowl ad can buy in digital media: The Super Bowl is approaching, and as in years past, the cost for a single 30-second spot during the game is astronomical. Digiday explored what else digital marketers could buy with a Super Bowl ad budget of $5.2 million.

The Facebook Algorithm Change: What it Means for Brands: Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means Facebook is going to show less public content, including videos and other posts from publishers or businesses.

The BBC is using facial coding and eye tracking to prove its branded content works: Proving the effectiveness of branded content has been an industry fixation in 2017, BBC StoryWorks is offering clients facial-coding and eye-tracking tools to show its branded content works, the fruits of two years of research.

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