News June 23, 2021
Just Eat Takeaway.com & Byte get fans match fit for UEFA EURO 2020
Just Eat Takeaway is working with Byte (part of Dept) to create UK and worldwide digital campaigns to support its global sponsorship of the UEFA EURO 2020™ football tournament.
Launched in June 2021 and capitalising on key moments throughout the tournament, such as the England v Scotland game on Friday 18 June, the campaign is a combination of entertaining celebrity-laden videos, stills and dynamic creative across all major social platforms.
Tapping into the tournament’s intense feelings of anticipation and pent-up demand for socialising, the UK campaign features Eric Cantona delivering rousing, tongue-in-cheek rallying speeches to get the nation hyped in the lead up to big matches. Tailored executions will be shown when excitement around a particular game starts to peak.
Playing on Cantona’s reputation as a philosophical thinker, the UK films see the footballing legend deliver over-the-top football and takeaway-themed lines such as: “To hell with virtual hangouts. Freedom draws near. This road leads to a feast. A feast of skill. A feast of passion. A… meat feast pizza, perhaps?”
A template based creative approach saw specific content for each market created, themed around ‘local hero’ celebrities and key match dates for different countries. The global campaign features multiple A-lister footballers including Gianluigi Buffon, Luka Podolski and Fernando Torres, with the stars helping to amplify content that counts down to the crucial games and their pre-match takeaway ordering window.
Matt Bushby, UK Marketing Director for Just Eat Takeaway, said: “It’s fantastic to be part of the return of international football by our sponsorship of EURO 2020. We’ve created a multilayered campaign that celebrates the spirit of this international tournament and which I think will have huge appeal for customers and football fans across Europe.”
Byte’s Head of Creative, Tom Hamilton, added: “It’s been so long since we’ve been able to watch football at home with friends and a Just Eat takeaway. As the UK gets ready for the return of good times, who better than Eric Cantona to help prepare fans through a series of inspirational team talks?”
Brand: Just Eat Takeaway
Client: Matt Bushby, UK Marketing Director
Lead digital agency: Byte
Consumer PR agency: ENGINE Mischief
ATL agency: McCann