News September 10, 2020
Jake Welsh shares brand equity advice
Dept’s Executive Creative Director, Jake Welsh, will share his expertise on how brands can maintain brand equity when selling on marketplaces in an online webinar for Fresh Business Thinking on 25 September.
Marketplaces offer a great solution to start selling online with a straightforward onboarding process and all e-commerce functionality built-in, but are they the right channel for your brand? Many businesses have turned to selling on marketplaces over the past few months as a quick route to opening up new sales channels. But how can brands retain control over their brand equity when selling through third parties?
During this webinar Jake will discuss how there is no one size fits all solution for any business, citing examples and differentiating approaches for FMCG and luxury brands. Learn how to regain your businesses footing in the market while preserving your brand equity.
Jake’s webinar is hosted by Fresh Business Thinking, an organisation for entrepreneurs and business decision makers. His webinar forms part of a series of events aimed at helping businesses to navigate and recover from the business disruption caused by Covid-19.
Join Jake at 2:00pm on Friday 25th September. The webinar is free to attend and you can register at Fresh Business Thinking.