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Brand, Campaigns & Content December 12, 2017

Getting Completely Immersed in VR


Virtual Reality (VR) and Augmented Reality (AR) are the next big thing, with 2017 being the year of VR/AR we are super excited to be exploring this amazing technology. Here at Dept we are looking into this very closely, finding out it’s strengths and weaknesses while seeing the opportunities for businesses.

The other week a colleague and I were lucky enough to attend VR Days here in Amsterdam. The conference lasted 3 days and introduced us to new content, creativity and innovation. It was a very exciting and interesting few days. We got to play and explore with different head sets while learning from other professionals about how the technology is used in the worlds of health, tech, business and arts. We also got to chat with agencies and companies to see what they are doing with the technology and the possibilities that are on offer.


The most exciting thing about VR is it can transport you to other worlds in a split second. It has the power to take people to places they have only ever dreamed of and experience new and different things. This is why taking our first steps into VR has been a little daunting. It is a new domain that is still being explored by many and is a bit of an uncharted territory for many designers.

Working closely with the developers to create our first VR project, we quickly learnt the many strengths and weaknesses when designing for Mobile VR, PC VR and Web VR. Developing this demo project gave us a better understanding of VR development for our future projects, including scaling, stereoscopic display and motion-tracking practices.

One of the main challenges we came across is understanding what the user will expect and how we will be able to exceed that expectations. Many factors, including performance, UI and scaling, play a massive part in upholding the user’s experience. We need the user to believe they are in this virtual world (for example: walking with dinosaurs) and to keep believing that, or the illusion of virtual reality will disappear. The usual 2D elements we have been designing in the past can’t be applied in VR content, so we need to know how the user will behave once they enter the virtual world, and then develop according to this behaviour.

Being involved in this process has been very exciting, there are thousands of new VR experiences out there and here at Dept we are super excited to get completely immersed in this amazing technology. As costs begin to decrease and components become more affordable, more VR content is being developed for users worldwide. VR has the power to show the user, rather than describe to the user, which is what makes VR a powerful medium that is changing the industry.

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