Performance Marketing September 30, 2016
Gartner's Magic quadrant for web content management
Gartner has published its latest Magic Quadrant for Web Content Management, featuring Dept technology partners Sitecore, SDL and e-Spirit
Sitecore and the xDB Sitecore Experience Database platform was highlighted as offering a compelling vision for context marketing, and one that comes closest to being able to deliver the 360-degree, single view of the customer.
Sitecore also has a very good understanding of digital marketing requirements and practices. Powerful tools like customer journeys, cross-channel and MVT testing are incorporated into the system.
Gartner stated that more than others, Sitecore both fosters and learns from new ideas and creative solutions produced by its customers, partners and the industry at large. For instance, the Sitecore Business Optimisation Services team helps customers with digital marketing and business leadership.
SDL Web remains a strong option for organisations with the need for content across a variety of devices and regions. The improved translation process in SDL Web means that localisation is made easier for international organisations. Further, SDL’s Adaptive Blueprinting helps multi-brand, multi-region organisations to manage a complex web presence.
This focus on core content management from SDL, along with its detailed technical documentation, puts it in a strong position to provide a truly global web content management system.
e-Spirit’s flagship platform, FirstSpirit, was highlighted as having an interoperability that benefits organisations wanting to use their existing systems of record. It is particularly effective when combined with the core capabilities of third party offerings, such as those for personalisation, commerce and marketing automation.
It was commended for its case studies that show good interoperability with delivery tiers such as horizontal portals, as a “headless” component, and when providing content as a service (CaaS). “These should encourage organizations planning to build customer portals that require excellent content management capabilities, or that need to push and pull content to and from new or emerging channels and Internet of Things touchpoints.”