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News February 07, 2019

Dimi Albers to lead Dept as CEO


As part of its continued growth, Dept has announced that Dimi Albers will fulfill its new role of Global Chief Executive Officer.

Paul Manuel, Chairman of Dept’s Board said of the appointment “Dimi is one of a kind. He has a deep understanding of our market and a huge drive to serve our clients in the best way possible. Having been with our agency for over twelve years, he represents both our culture and driven nature.

Over the past twelve years, Dimi has taken on various roles at the agency, including the founding of its Amsterdam office in 2011, and taking over daily management together with Frank Schmid of Dept’s founding agency TamTam in 2015. Frank will be working alongside Dimi in the role of COO.

2019 has already been a busy year for Dept in the UK. In January, the agency announced its acquisition of Manchester agency e3Creative, and launched its UK Commerce division (formerly known as BE EXCELLENT – Germany’s leading Salesforce Commerce Cloud implementation partner). Dept also launched a new Digital Teams service offering organisations a flexible team of proven experts to accelerate and deliver digital transformation projects.

Managing Director of Dept UK, Jasper van de Luijtgaarden added “2019 is an important year for Dept in the UK; we’re looking to expand and complete our service portfolio in order to provide our clients with full-service capabilities. We’ll be focusing on building the best agency in the country, enabling our clients to maximise the breadth of our integrated service offering to accelerate their digital reality.

In the last six months, Dept has made big steps in the global arena. It has launched innovative, worldwide projects for the likes of Formula E, Samsung and Triumph Motorcycles and won work with leading brands, such as Holland & Barrett. In the US, factor-a (part of Dept) opened a new office in New York, and Dept grew its Boston operations with new technology partnerships. In Europe, Dept opened its first office in France and, last month, consolidated and rebranded all of its German agencies to Dept – that’s over 400 people in six German cities. More news will be announced in the next few months.

Dimi Albers, Global CEO, said “By giving clients access to specialised digital teams that combine data, creativity and technology, Dept is developing rapidly into a global player. We firmly believe that our ‘new kind of agency’ approach can benefit clients; they receive an integrated one-stop-shop with simple structures, speed, clarity, and personal contact. As a testament to our team spirit, more than 80 Deptsters are shareholders. Together we can’t wait to grow from our current position as top-3 European player to a leading global digital agency.



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