CDP: Customer Data Platform
Nowadays, there’s so much data to use to better serve your clients that it can be difficult to see the wood for the trees. It might be tempting to just call it quits, but even the most extensive of data collections can be tamed and made useful. All you need is a customer data platform (CDP). And that’s where we come in.
All you need in one place
A customer data platform brings together all of the information you’ve gathered about your customers into one database. This means all first, second and third party data, including things like age, historic behaviour and browsing activity. The CDP makes data that was only accessible to one department (like your Customer Service representatives), accessible to all (like your Digital Marketing team).
It’s a treasure trove of information that only grows more complex and useful as you utilise it in your daily business dealings. It provides you with customer profiles that are invaluable to perform well in the digital world.
A multitude of applications
Your CDP should provide a user-friendly interface helping your company to use your data. No matter if you’re looking to analyse customer behaviour, increase conversion or generate reports to inform business decisions, a well-structured and mature CDP will assist you in all of these endeavours and more.
And it’s not just your organisation that’ll benefit from your CDP. Your clients will too, with better-targeted marketing campaigns that listen to and meet their needs, quicker processing, or even just not having to repeat their address to three different departments when dealing with your company.
A CDP helps you to assess, predict and succeed. Piqued your curiosity? We’re happy to explore the various options with you.
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