Technology (Tools)
The most successful companies rely not just on one platform, but on a suite of digital marketing tools to grow their business. Tools that help you to understand your customers, competitors and campaigns. Smart applications that check the availability of your website, tools that alter online advertisements, or tools that connect data warehouses. The tools we use are either best-of-breed from selected partners like Google Marketing Platform, or they’re invented and built by our in-house development team.
Monitoring your campaign
A keyword that’s not performing well, or an advertisement that’s letting you down? Changes in your competitors’ campaigns that demand a different bidding strategy? Your campaigns are monitored automatically by our tools, as well as by your digital consultant. The tools ensure that significant changes in your campaign are noticed immediately, so we can act on them in real-time and as soon as possible.
Campaign management and optimisation
The prices and stock of your products can change by the minute. Your target audience and their customer journey phase isn’t static either. This means that your campaigns need to be up to date, all the time. That’s why we develop machine learning solutions to optimise and automate manual campaign management. Many of our tools are designed to automatically alter your campaigns based on different data sources like your product feed, actions of your competitors, or even the weather. Other applications enable customer clustering and customer journey attribution.
Monitoring your website
Every change that is made to your website, no matter how small, can have an impact on a website’s performance. This can be an issue if you have a large team of people amending your site, from text to titles and URLs. We’ve developed a tool that automatically checks what changes are being made to your site, and ensures that critical trackers are not removed. If something goes awry, your digital marketing consultant is informed to take immediate action. So you can rest easy that your site is in good hands.