Digital marketing tools are indispensable in the digital age. Designed to make the lives of marketers easier, and your campaigns more efficient and effective. The tools we use are either best-of-breed from selected partners, or invented and built by our in-house development team.
Digital marketing tools are indispensable in the digital age. Designed to make the lives of marketers easier, and your campaigns more efficient and effective.
The tools we use are either best-of-breed from selected partners, or invented and built by our in-house development team. Think of smart applications to automatically check the availability of your website, alter online advertisements based on diverse values (even the weather!) and connecting data warehouses. Needless to say, each and every one of our clients benefits from using these tools on a daily basis.
The tools we develop can roughly be categorized by the following purposes:
- Monitoring your campaign
A weakly performing keyword or advertisement? A significant rise or drop in performance? Changes in your competitors’ campaign that demand a different bidding strategy? Your campaigns are being monitored automatically by our tools, as well as by your digital consultant. The tools ensure us that significant changes in your campaign are being noticed immediately, so we can act on them real time.
- Campaign management and optimisation
Change is the only constant, right? The prices and stock of your products, for example, can change by the minute. Your target audience and their customer journey phase doesn’t stay the static. Your campaigns need to be up to date. All the time. We develop machine learning solutions to optimise and automate manual campaign management. Many of our tools are designed to automatically alter your campaigns based on different data sources. Like your product feed or actions of your competitors, but also the current weather. Other applications are customer clustering and customer journey attribution.
- Monitoring your website
Just like your home, a website is never finished. Different teams in a company can alter what is offered on a website. They modify aspects such as text, titles and URLs. Every change that is made, no matter how small, can have an impact on a website’s performance. That is why we developed a tool that automatically checks what changes are being made to a website and ensures that critical trackers are not removed from the website. Your digital marketing consultant is informed immediately to take action.