Dept’s influential design team is recognised for its iconic branding capability and the creation of impactful digital experiences. We work with clients that want to evolve their brand to provide their customers and users with immersive and highly memorable brand experiences.
First impressions count, big time. So, when you are considering switching up your style, better make sure to do it right. It only takes us about 50 milliseconds before we have made our first judgement on a product. Visual design is the most important first impression we have, whether the product is a bag of crisps or a website.
Visual design influences opinions on a product and is an important means of communication. Design can even influence our decision making. Consider, do you usually think a company is more credible when it has a visually attractive website and amazing user experience? You are not the only one. So, we work to create designs which ensure that your target audience react positively towards your brand.
Our Dept process
Overlapping with user experience design, visual design is about engagement and guidance. That is why we start any visual refresh by analysing your goals, strategy and target audience. This is always followed by a lot of brainstorming, drafts, testing and optimisation to make sure we all end up on the same page. Because, let’s be honest, initially thinking something is great doesn’t necessarily mean it is the best solution for you.
Our teams work intimately with clients to challenge their direction and provoke new ways of thinking, whether the work involves new brand positioning, transformation of websites or apps, or clients looking to provide a heightened brand and user experience, our teams will defy all conventions to position brands well ahead of the curve.