Launching new digital products, or refreshing existing ones, is always a huge undertaking. But all too often, the speed of innovation is reduced because of endless internal debates or competing priorities that make it impossible to move ideas forward.
Imagine a world without that mess. A world that’s been streamlined to create the perfect conditions for some high-intensity innovation. All by forming a small team, clearing their schedules for a week, and progressing from problem to tested solution using a proven step-by-step methodology. And let’s say that at the end of the week, you’re able to take a peek into the future to see how customers react to a product before you invest time and expense in fully building it.
Welcome to the wonderful world of the Design Sprint. Built upon the methodology first introduced by Google Ventures, the Design Sprint is a proven process to validate your product vision before committing development resources. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data and customer feedback from a realistic prototype.
We help you with a five-day process for answering critical business questions through design, prototyping and direct usability testing.
Here’s an example agenda:
- Day 1: the team makes a map of the problem they face.
- Day 2: a sketch is made of the possible solutions to this problem.
- Day 3: the team decides which is the best possible solution.
- Day 4: the team works on building a prototype of the solution.
- Day 5: the prototype is validated through usability testing with real customers.
Whether you’re looking to launch a new product or refresh your existing one, a Design Sprint can help to define your minimum viable product and test your ideas with a clickable prototype in just 40 hours. In the end, your team will be fully aligned to a shared vision, optimistic about the product, and keen to keep the momentum they’ve built.