Trends come and go, but influencer marketing is here to stay. And we are positioned to put it to good use. Our influencer marketing campaigns have increased brand awareness and established strong brand identities for clients.
New marketing opportunities
With the start of the social media revolution came a new type of celebrity: the influencer. As the name already states, this is a person (or animal, anything will do really) who uses his or her fame to influence their many followers on social media. This has created new marketing opportunities for brands looking for reach and engagement with a mainly younger audience.
Before you jump on the influencer marketing train, realise this trend develops at the pace of the speed of light and contains its own pitfalls. One moment your influencer is posting on Instagram to plug your product, the next you lose customers, because they felt the post lacked sincerity. Influencer marketing is a delicate marketing tool to be approached with caution. But when used properly it can be very fruitful.
Positive brand association
Buying posts on Instagram is one of the most familiar forms of influencer marketing. But, luckily, there are many other ways to use influencer marketing other than putting the influencer in the role of buyer. For example, there is the option of creating collaborations with influencers in order to connect them to your brand. By making them part of your brand identity, people will associate their heroes with a positive attitude towards your brand. This subtler approach helps to establish long term identity branding.
Our Dept process
Influence marketing is only part of a bigger marketing plan. Something we’re aware of at Dept. Our process involves creating a strategic plan of how this tactic can benefit your brand, what timing and relevant content is needed for optimal engagement, and how we can be sure that this is not an ‘out of sight, out of mind’ thing. That’s where our data professionals step in. They know exactly what needs optimising in order to leave a lasting positive impression with your target audience, up until the point that good associations with your brand are self-evident.