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BloomReach Experience / HippoCMS


Since Dutch technology company BloomReach acquired the Hippo CMS in 2016, it has become one of the world’s fastest-growing platforms. The open-source, Java-based CMS is fast, flexible, and integrates closely with the tailored marketing service BloomReach Experience.

BloomReach’s DXP (Digital Experience Platform) positions itself within the marketplace as the ‘Open & Intelligent’ platform. BloomReach DXP is built with a ‘headless CMS’ approach. It separates the content and presentation layer, whilst providing a range of pre-built integrations with leading DAM, ECM, Commerce, Marketing Automation and CRM systems.

By allowing organisations to leverage assets and data from multiple repositories, BloomReach DXP enables organisations to build, measure, scale and optimize personalised digital experiences easily.

BloomReach Experience / HippoCMS – Key Features

  • Relevant Experiences = BloomReach Personalisation provides organisations with a series of smart algorithms which automatically adjust search and merchandising results based on user behaviour.
  • Embedded Intelligence = With BloomReach Experience, data stored in various siolos can be aggregated to build up a true picture of the customer experience.
  • Improved Search Visibility = With BloomReach Organic content editors can optimise their content for long-tail keyword searches. Meanwhile intelligent content linking enhances the relevancy of your content giving your site an SEO boost.
  • Flexible Architecture = BloomReach DXP’s headless CMS approach de-couples content, logic and presentation allowing organisations to plug-in various other best of breed technologies i.e. SAM, ECM, CRM etc.

Dept & BloomReach / HippoCMS

Dept is a certified BloomReach implementation partner. We work with a range of global organisations to accelerate their transition on to the BloomReach DXP platform.

Our experienced team of Java Developers, Infrastructure Consultants, User Experience Designers and Content Editors can help your business quickly and efficiently migrate to and scale within the BloomReach DXP Platform.

Questions? We are here to help!


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