Back to all articles

eBay launches “Better than New” Black Friday campaign

ebay logo striped background
Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke
Head of Marketing, Europe
Date
28 November 2022

 
Following its pre-loved fashion sponsorship of Love Island earlier this summer, eBay is continuing to demonstrate its commitment to driving more considerate shopping habits with a disruptive approach to Black Friday this year – ‘Better than New’.

Helping consumers make purchases which are better for their wallet and the planet, the marketplace is only promoting refurbished and pre-loved deals for Black Friday this year across all its marketing and onsite, including OOH, digital advertising, PR and creator content. 

Better Than New’ targets eBay’s under 35 and core family audience. Cutting through the noise of Black Friday with an original proposition, line and overall branding, the campaign highlights through copy and hero assets why eBay offers a better choice financially and environmentally.

Eve Williams, Chief Marketing Officer, eBay UK said:“As customer mindset shifts this year to a greener focus, alongside financial pressures over Black Friday, eBay is perfectly placed to offer a better way to approach the retail moment. Elevating our current messaging of the eBay Way, ‘Better than New’ showcases our large inventory of refurbished, pre-loved and imperfect items offering customers more ways to shop the categories they want, at market leading prices and more sustainably.”

Synonymous with a desire for big discounts and deep deals, over the past few years there’s been a shift in consumer’s Black Friday shopping habits and mindset. New research from eBay found 52% of people will be shopping for second-hand or refurbished goods and consumers are intending to spend over £100 less on average than last year, as inflation bites and anxiety about the cost of living soars.

eBay data from last year also showed the nation’s appetite being ripe for this shift, as 8 out of 10 best-selling Black Friday deals purchased on the online marketplace were refurbished. 

Conceptualised by digital creative agency DEPT®, eBay’s Black Friday deals are positioned as, quite simply, better than new and better for the planet.
The ‘Better Than New’ concept has intercepted shoppers in real life, through 3,700 roadside OOH panels, tactically positioned in proximity to tech and fashion stores, alongside large format digital OOH, disruptive print formats and radio and digital Audio, delivered by Media Com.

Across the Black Friday weekend, takeovers of social and digital platforms including  Reddit, TikTok and Mail Metro to ensure eBay is front of mind when shoppers are deal-hunting.

Social activations across core channels have been activated by DEPT® for onsite; and PR by Weber Shandwick, drumming up the better ways, items and deals to shop this Black Friday.

Ali Mcclintock, Managing Director, DEPT®: “eBay is doing things differently, so we needed to do Black Friday differently too. With Black Friday hysteria sweeping the world, this was our opportunity to take a more provocative stand against this mass-market ‘new’ consumerism day. Because with eBay you can buy better than new and we’re primed to take a stand, helping customers find the best deals without it costing the planet.”

View All Insights

Questions?

Head of Marketing, Europe

Mellissa Flowerdew-Clarke

Back to all articles

DEPT® is Optimizely’s Customer Choice Partner of the Year

Dept Office Berlin 09 2
Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke
Head of Marketing, Europe
Date
22 November 2022

In 2021, DEPT® was recognised as an official Optimizely Platinum Partner in Europe for notable achievements in sales performance, product knowledge and implementation expertise. This year, DEPT® was named an Enterprise Solution Partner after outlining its ambition to become a leading global partner. The next honour follows: DEPT® is Optimizely’s Customer Choice Partner of the Year

The annual Optimizely Partner Awards celebrates and recognises partners who go above and beyond to accelerate digital transformation for their customers.

With the Customer Choice Partner of the Year award, Optimizely recognises the outstanding quality of DEPT®’s software implementation and customer service. The global digital agency acts as an expert to help Optimizely users stay one step ahead and succeed in their digital ventures. With this year’s award, Optimizely recognises the high level of commitment with which DEPT® carries out future-focused projects. 

Customer Choice Partner of the Year Continental Europe DEPT Social 1200x628

With the motto “Big enough to cope, small enough to care”, DEPT® promises a deep understanding of the needs of its customers and tailor-made solutions. With the use of Optimizely’s software, DEPT® creates digital experience platforms and uses optimisation technologies and AI-supported personalisation for clients such as Bouygues Energies & Services and Jotun.

With a team of over 3,500 experts across 30 locations in 5 continents, DEPT® is one of the fastest-growing digital agencies in the world. By connecting the areas of experience, engineering, growth and creative, we accelerate the digital business of global brands such as Samsung, Douglas, Patagonia, Audi and many others.

Questions?

Head of Marketing, Europe

Mellissa Flowerdew-Clarke

Back to all articles

Craig David & Francis Bourgeois discuss all things ‘train’ in latest Trainline campaign

trainline francis craig

Date
18 November 2022

I Came By Train

International digital rail and coach technology platform Trainline and BYTE/DEPT® have launched the social campaign for Trainline’s Better Days (I Came By Train), featuring British singer-songwriter Craig David and the internet’s favourite trainspotter, Francis Bourgeois.

The release of the new song, marked the start of the brand’s I Came By Train movement, which raises awareness of the environmental benefits of rail and encourages pride in choosing to travel by train. Cars and planes create 58% of the UK’s transport CO2 emissions, whereas the entire rail network adds up to just 1.5%.

BYTE/DEPT®’s multi-channel content delves into the meaning and inspiration behind the song, amplifying the campaign’s sustainability message across YouTube, Instagram and TikTok with the help of a number of chosen online content creators, to rally the  cry for UK travel – with the overall objective to encourage more journeys by train, irrespective of where they are booked or which train operator is taken.

Inspiring better choices for our planet

Jo McClintock, VP Brand, Trainline, said: “The change we need to tackle the climate emergency is only going to happen if businesses do their bit to help people take steps towards more sustainable lifestyles; changing the way we move is a key part of that transition – taking the train instead of driving creates 70% less CO2 on average. At Trainline, we think it is important to make train travel more attractive and grow the rail industry, getting more people to choose to travel by train more often – no matter where they are booking their journey. With I Came By Train our ambition is to inspire better choices for our planet and turn this phrase into a brag for when people reach their destination.”

When Francis Met Craig

The hero film, a 6.06’ behind-the-scenes interview between Craig David and Francis Bourgeois sees the pair meet in the carriage of a Class 108 DMU train, to talk about all things Better Days [I Came By Train]. Understanding the dual meaning behind the track, Craig discusses how the song is a love song, but that it also speaks of the work that we need to do to repair our relationship with our environment and how we must come together for the good of the planet. Accompanied by three 30’ cutdowns, that see Francis and Craig discuss their ‘Seven Better Days’, answering ‘Fast Track Questions’ and featuring highlights of their day together ‘When Francis Met Craig’. 

A relationship with Mother Earth

During the course of the hero film, Craig and Francis go behind the scenes of the animated Better Days [I Came By Train] music promo, created by advertising agency Mother London and the award-winning animation studio Golden Wolf at Stink, visiting the latter to discuss the inspiration behind the imagery and techniques used. The fantastical music video is a stylised animation, bringing the lyrics to life and features Craig David travelling by train through a series of landscapes – in turn raising awareness of climate emergency, which studies have shown is a vital step in encouraging behavioural change.

Craig David, British singer-songwriter, said “It’s a double meaning… on the one hand it’s a love song, recognising that you’ve got to put work into a relationship; early doors in the song, I talk about falling in love again… it’s like a moment where there’s been  a relationship that has gone on for a long time and you’re feeling the same feelings that you felt when you first met, the flip on it, which I love when people get it… it’s actually about having a relationship with Mother Earth. I’m really trying to get across that we’ve got to put in work together to make a difference”

The social content created by BYTE/DEPT® furthers this, promoting the message across wider channels, and raising awareness through partnerships with influencers and content creators including ShxtsnGigs and Brooke Vincent.  

Bel Moretti, Creative Director, BYTE/DEPT®, said Craig David and Francis Bourgeois on trains, favourite gigs, and protecting our planet is the unlikely chat we knew would get people talking. Two nationally-loved legends, albeit from different sides of the track, they’re the perfect pair to lead the movement towards more sustainable travel.”

Credits

Sasha Jackson / Lead Creative Planner
Sophie Lock / Creative Planner
Bel Moretti / Creative Director
Liam Thomas / Head of Design 
Junaid Ansar / Lead Motion Designer
Ralph Dennis / Junior Motion Designer 
Molly Patrick /Account Planner 
Melanie Hughes / Business Director 
Tara Oliver / Lead Senior Producer
Viridian Kerr / Production Executive
Rich Power Films / Production 
Charlotte Scorer / Head of Paid Social 

View All Articles

Questions?

Head of Marketing, Europe

Mellissa Flowerdew-Clarke

Back to all articles

DEPT® wins the most awards in Lovie Awards’ history

lovies 2022 featured image
Marjan Straathof
Marjan Straathof
Global Head of Marketing
Date
2 November 2022

Shortly after being named Agency Network of the Year by the Webby Awards, DEPT® is the Agency of the Year at the Lovie Awards for the second time, winning a record of 43 awards with clients including Amazon Prime, HAPE, Philips, and H&M.

Now in its thirteenth year, the Lovies honour the best of the European Internet across Websites, Apps, Mobile Sites & Podcasts, Social, Internet Video and Online Advertising. One of the world’s fastest growing agencies, DEPT® picked up 7 gold, 9 silver and 6 bronze awards. The projects were also popular with the public, securing an additional 21 People’s Lovie Awards. With a total of 43 awards,  DEPT® is the most awarded agency in The Lovie Awards’ history.

To be named both Agency of the Year at the Lovies and Network of the Year at the Webby’s in the same year is just mind-blowing,” said Dimi Albers, CEO, DEPT®. “We always try to do what hasn’t been done before to help our clients stay ahead, and the winning projects this year really showcase our pioneering work across Web3, commerce and tech. We’re super-proud of all the Depsters who get these amazing projects off the ground, and we thank our awesome clients who give us the opportunities to do what we do best.”

The award-winning projects

The unique Web3 experience the team created for fashion brand H&Mbeyond which turned their showroom into an immersive, virtual experience, won two Bronze Lovies and two People’s Lovie Winner in the Web3, NFTs & Metaverse categories for Best Brand Integration / Brand Strategy and Business, Fashion & Retail. HYPEWEAR by ABOUT YOU, the first online shop for digital NFT fashion, won the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Commerce, Finance & Governance, and a Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Innovation or Use of Technology. 

The magical, branded immersive experience that digitally F-Cut, the customisation tool created for sustainable accessories brand FREITAG that enables customers to design their own bags from recycled truck tarpaulins, won a Gold Lovie and People’s Lovie Winner in Websites: Best Design – Aesthetic, and a Silver Lovie and People’s Lovie Winner in Websites: Retail & Shopping. The website and app that takes visitors on a personalised tour of the Mauritshuis art museum won a Bronze Lovie and People’s Lovie Winner in Websites: Art. The magical, branded immersive experience that digitally brings de Bijenkorf’s wonderful shopping experience to life, won the Gold Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Best Visual Design for both DOGSTUDIO/DEPT® and DEPT®.

The “Made for everybody and every body” campaign created for Philips that promotes male body positivity won the Gold Lovie and People’s Lovie Winner in Social: Diversity, Equity & Inclusion. The humorous, festive campaign,“Felix & The Perfect Gift” created for bol.com won the Silver Lovie and People’s Lovie Winner in Advertising: Video Advertising Long Form. The campaign to promote bol.com’s ‘Big Toy-App’, which entertained children in an adventure to help Sinterklaas solve “The Mystery of the Missing Toys” and resulted in over 6.3 million interactive games played, won a Silver Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Integrated Mobile Experience.

The innovative experience BYTE/DEPT® created for Amazon Prime for the launch of Without Remorse, which saw Twitch streamers taking part in a live, real life gaming experience, took home seven awards: the Gold Lovie and People’s Lovie Winner in Video: Best Narrative Experience; Silver in Advertising: Best PR Campaign; Silver and People’s Lovie Winner in Video: Live Experiences, and Bronze and People’s Lovie Winner in Video: Best Audience Integration.

DOGSTUDIO/DEPT® had a hat-trick of winners, with its stunning immersive experience for the Tomorrowland festival winning the Gold Lovie and People’s Lovie Winner in Websites: Best User Experience, and the Gold Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Conference, Festival or Party. For HAPE, the creation of walking, 3D, NFT HAPES won the Gold Lovie and People’s Lovie Winner in Websites: Best Use of Animation & Motion Graphics, and the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Entertainment, Gaming & Sport. And the digital version of the biggest event in the world, Virtual Expo Dubai, won a Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Art, Culture, Music & Film.

Hello Monday (part of DEPT®), won the Silver Lovie and People’s Lovie Winner in Websites: Schools & Education for the truly innovative and engaging state-of-the-art digital exhibition experience it created for the Bartlett School of Architecture Summer Show.

Finally, DEPT®’s very own Meta Festival – the first 24hr event in the Metaverse – which featured 109 speakers, was broadcast across three timezones, and attracted 12,000 registrations from 109 countries, won the Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Community.

View all insights

Questions?

Global Head of Marketing

Marjan Straathof

Back to all articles

DEPT® launches biggest campaign of the year for smart

smart PR landing page min

Date
25 October 2022

Integrated communications team smart FLUX has developed the biggest campaign of the year for car brand smart Europe GmbH. Launching on 25 October 2022 under the statement “This is smart”, it marks the start of the pre-order phase for the new compact SUV, smart #1, which will officially launch in the European market at the end of 2022. The campaign shows how effective communication can be when creative, media, data and tech are combined.

020 Extras Lifestyle 01415 1 scaled

An urban companion

smart, which is historically known for primarily solving parking problems in the city with its small vehicles, is transforming itself into a provider of intelligent, premium electromobility as it enters the compact car segment. To support this transformation, smart is radically changing its sales model and communication strategy to a customer-centric, data-based, and hyper-personalised approach. For this, smart relies on the communication group smart FLUX, which designs and controls the marketing for the European market. The latest campaign, “This is smart”,  heralds the pre-order phase of smart’s first compact SUV with the main goal of generating pre-orders for the new vehicle. The campaign was devised and delivered by DEPT®, which is part of smart FLUX.

The campaign faces the challenge of bringing both the new brand positioning and the first member of a new product family closer to smart’s target group. Under the claim “This is smart“, the past and future of the car manufacturer are linked; the launch of the brand’s first compact SUV will show that smart’s well-known avant-garde and future-oriented spirit can be extended to different shapes and sizes. The campaign also positions smart on a cultural level as an advocate and promoter of progressive ideas that allow the target group to look to the future with optimism.

Björn Schick, Chief Experience Officer at smart Europe GmbH: “With “This is smart”, we are starting with the positioning of the smart brand as an ‘urban companion’, which also fully meets the zeitgeist of the modern, urban target group with a product like the smart #1. It’s about future-oriented and solution-oriented ideas that actively enrich people’s everyday lives, such as our digital key which can be shared with a network of friends and thus forms an approach to shared mobility.”

A brand experience that communicates the attitude of smart

DEPT® was responsible for the creative conception and production of the idea, as well as the development and execution of the full-funnel campaign architecture, which combines an effective media mix, a solid platform, the right tech set-up and data infrastructure into a holistic customer journey. The focus of the campaign is on modern digital formats, touchpoints and channels such as TikTok, Snapchat, YouTube, Spotify and Twitch.

Together, smart and DEPT® are also focusing on the expansion of creative automation technology, which enables the automated production of thousands of assets and, thus, the creation of hyper-relevant content for CRM, onsite and social media, as well as data-supported adjustments to the creative mid-flight.

Josephine Gerves, Managing Director of smart FLUX, DEPT®, said: “With this campaign, we want to connect with people who care about urban life, mobility and the environment, and who care about interacting with brands that tick like themselves. We have created a brand experience that communicates the attitude of smart; an attitude with which the target group can identify.”

View all insights

Questions?

Head of Marketing, Europe

Mellissa Flowerdew-Clarke

Back to all articles

DEPT® retains Sitecore Gold Enterprise Solution Partner status

Dept Berlin Office 8 1200x675 c
Alexandra Moorhouse
Alexandra Moorhouse
Senior Marketing Manager
Date
12 October 2022

After demonstrating expertise in implementing next level Sitecore solutions for customers, DEPT® has retained its Gold Enterprise Solution Partner status.

Sitecore is a digital experience platform (DXP) leader, providing end-to-end composable solutions. Their cutting-edge tools allow brands to transform their businesses and build strong, long-lasting customer connections. 

DEPT® has been a proud Sitecore partner since 2013 and, in that time, has implemented a raft of successful Sitecore solutions for some of the world’s leading B2C and B2B brands.

Earlier this year, DEPT®’s work for London Marathon Events received a Sitecore Experience Award honourable mention in the Best Digital Experience Transformation category. London Marathon Events partnered with DEPT® to deliver a bespoke technical solution to consolidate the organisation’s digital estate. Sitecore was the platform of choice to not only meets the current needs of the London Marathon Events, but provide a solution that will evolve with the organisation in the future.
 
In 2022, DEPT® also became one of Sitecore’s top five ‘go to’ partners for implementing OrderCloud, its composable commerce product, after being a first mover on rigorous team training and assessments.

DEPT®’s continually expanding team of Sitecore-certified developers continue to help global organisations to maximise the functionality of Sitecore’s leading content management system, such as its multilingual capabilities, automated marketing, multivariate testing and personalisation.

Sarah Davies, Strategic Alliances Manager at DEPT®, said: “DEPT®’s creativity, pioneering approach and agility, teamed with our international scale, enables us to deliver rapid innovation around the Sitecore stack for our clients to help them stay ahead. With this status, we look forward to continuing to strengthen our partnership with Sitecore and deliver more out of this world solutions for clients.” 

Get in touch to find out more about DEPT®’s Sitecore expertise and how we can help accelerate your digital business.

View all insights

Questions?

Senior Marketing Manager

Alexandra Moorhouse

Back to all articles

An update on our #goodcompany mission

DEPT Agency Impact Report 2021 scaled
Pooja Dindigal
Pooja Dindigal
Global Impact Manager
Date
6 October 2022

When we released the first-ever DEPT® Impact Report last year, we were still in the midst of our B Corp journey.

Since then, we’ve not only achieved B Corp certification, we’ve also been named one of the Best for the World™ B Corps in the Governance category – meaning that our score for Governance was among the top 5% of B Corps of our size. 

But, as we said last year, that’s only the beginning.

Our journey towards becoming a #goodcompany continues, but with this year we’re very excited to share the progress we’ve made over the course of 2021 in our newest Impact Report

Here’s a snapshot.

DEPT Agency Impact Report 2021 1 scaled

We’re bigger than ever, but still small enough to care. Following the addition of 10 exciting new DEPT® teams, our total number of Depsters jumped from 1,300 in 2020 to over 3,000 spread across 18 countries in 5 continents as of the time of this report’s release. Although we’ve nearly doubled in size, we’re still powered by the culture and creativity of a smaller agency.

Our 1% for good mission just got bigger. In 2021, 0.67% of our revenue was donated to charity or through pro bono work, up from 0.5% in 2020. That might not sound like much, but bear in mind that it’s not just our size that’s bigger than ever – our revenue is as well. And so is the 1% of our revenue we’re on a mission to give back, whether that’s through donation or pro bono work.

We’re confident we’ve established a better benchmark for our carbon footprint. Our footprint in 2021 measured just under 10,500 t/CO2, up from 5,500 t/CO2 in 2020. Given the impact of the pandemic on offices, travel, and commuting, however, we’ve always known that our 2020 footprint would be an outlier. In any case, we remain a Climate Neutral company, and have continued to offset the entirety of our footprint through our friends at Terra Neutra.

Gender equality is on track. The percentage of women at DEPT® has increased from 42% to 46% and we’re confident that we’ll reach 50% in 2022. Additionally, 42% of DEPT® managers identify as women or nonbinary – meaning we’ve achieved the incremental goal of 40% we set last year!

Other aspects of DE&I – including race, ethnicity, and sexual orientation – are making steady progress. While challenges with our previous people data system prevented us from collecting data on these aspects of identity last year, we’ve already made the switch to a better system. Furthermore, we’ve come to realise that DE&I looks different depending on the country or region of the world we’re working within. We’re now pivoting toward a series of regional DE&I Strategic Planning processes, assisted by global initiatives like anonymous recruitment.

Helping other good companies do more good. Our work pioneers tech and marketing to help brands stay ahead. But we specifically want to make sure our pioneering work is helping purpose-driven companies achieve their missions of creating a more sustainable, equitable, and inclusive world. To that end, over the course of the past year, 8.6% of our revenue came from purpose-driven work and we completed 99 impact projects.

As the world evolves, we’re determined to evolve with it in a positive way.

Want more?
View the full 2021 Impact Report.

More insights?

View all insights

Questions?

Global Impact Manager

Pooja Dindigal

Back to all articles

DEMO: the world’s largest open-air design exhibition

5aDEMO
Marjan Straathof
Marjan Straathof
Global Head of Marketing
Date
30 September 2022

On October 6, DEMO – Design in Motion Festival –  will take over 5,000+ digital screens across the Netherlands to showcase the best motion design work from across the world. After receiving over 5,300 submissions, this unique, public exhibition of creative work will feature 815 moving artworks by designers from 54 countries.

DEMO 2022 is the second edition of the festival that took over all digital screens at Amsterdam Central Station for an entire day in 2019. This year, all of the Netherlands will be turned into an open-air exhibition, with all digital screens at train stations, metros, motorways, petrol stations, airports, shopping centres, and streets showcasing moving artwork for 24 hours. Tours will be organised in Amsterdam, Rotterdam and Utrecht, where designers will provide explanations of the works. In the Royal Waiting Room at Amsterdam Central Station, a seminar will take place about the role of and importance motion design in this digital age.

The final selection of 815 works from 5,332 entries was made by a team of curators: Liza Enebeis, creative director of Studio Dumbar/DEPT® and initiator of DEMO; interdisciplinary designer Koos Breen; experimental motion designer Connor Campbell; creative coder Tim Rodenbröker, and 3D animation studio YONK.

The exhibition will showcase work by designers across the world including: Dirk Koy (Switzerland), ines alpha (France), Sucuk und Bratwurst (Germany), Wang & Söderström (Sweden), Yehwan Song (South Korea), BUCK Design (USA), Melissa Santamaría (Mexico), Hey Studio (Spain), Michiel Schuurman (Netherlands), Studio Feixen (Switzerland), PPPanik (Germany), Raman Djafari (Germany) and Hassan Rahim (USA).

The programme on all screens has been divided into nine themes, including ‘Happy Hour’, ‘Better than Real’, ‘Stranger Things’ and ‘Type Only’. The themes will be alternated by ‘takeovers’, during which the motion work of one designer will be highlighted simultaneously on all screens. 

In the Royal Waiting Room at Amsterdam Central Station, DEMO has organised a publicly accessible programme featuring various talks about motion design. The program consists of renowned speakers including: Connor Campbell (UK), motion designer and known for brands such as Nike, Apple and MTV; video and installation artist, 3D animation studio YONK (Netherlands), working for META and the New York Times; Sander Sturing (Netherlands), lead creative coder at Studio Dumbar/DEPT®; web artist and designer Yehwan Song (South Korea), and Tim Rodenbröker (Germany), creative coder and educator.
All day, there will be tours at Amsterdam Central Station, Rotterdam and Utrecht, during which groups will be guided past digital screens by a motion designer explaining the work. The public programme and tours are free of charge.

DEMO is an initiative by Studio Dumbar/DEPT® in collaboration with Global. The digital screens were generously made available by Out of Home operators in the Netherlands. See demofestival.com for full details.

View all insights

Questions?

Global Head of Marketing

Marjan Straathof

Back to all articles

Take a peek into the future of commerce, customer journeys and more at DEPT® Commerce Day

Commerce Day 2022

Date
29 September 2022
commere day promo

On Thursday, 13 October, leaders across a range of industries, including retail, fashion and consumer goods, will gather to share insights about the future of commerce at the virtual DEPT® Commerce Day. From evolving customer journeys, the cookieless world and the rise of Web3, the event will explore the opportunities and challenges for how brands attract, engage and retain customers both today and in the future.

Speakers for the virtual event include leaders from Gucci, Inter Milan, eBay, Vogue Business, FREITAG, C&A, Design Holding, Electrolux, Magasin and more.

“There has never been a more exciting, yet challenging, time to be in commerce,” said Jonathan Whiteside, Global SVP Technology & Engineering at DEPT®. “The tech platforms that are powering commerce continue to evolve at lightning speed, consumer demand for personalised omnichannel experiences is stronger than ever, and the emergence of Web3 has created added complexity, along with massive opportunities, for innovation. Brands must make bold decisions and embrace how dynamic commerce has become. DEPT® Commerce Day will bring together brand leaders who are embracing change and inspiring the experiences of tomorrow.”

The virtual event will be centred around several key themes, including:

  • Technology – Discover the tech that is dominating commerce in 2022 and beyond, from leading commerce platforms to headless solutions, composable commerce and more.
  • Marketing – Learn how to build an omnichannel commerce experience for today’s consumers, discover how leveraging creative automation can help brands to scale campaigns at speed, unearth the top tips to maximise marketplaces, and be inspired by social commerce strategies. 
  • Web3 – From metaverse experiences to NFTs, learn how Web3 technology is shaping the future of commerce.

View all insights

Questions?

Global Head of Marketing

Marjan Straathof

Back to all articles

Vote for DEPT® at the Lovie Awards 2022

lovies trophy

Date
27 September 2022

It’s a record year for DEPT® at the 2022 Lovie Awards, with 22 award nominations and 11 shortlisted projects. Named Agency of the Year at the Lovies in 2020 and Global Network of the Year at the 2022 Webby awards, DEPT®, BYTE/DEPT®, Dogstudio (part of DEPT®), and Hello Monday (part of DEPT®) are celebrating a bumper year of Lovie recognition.

From the virtual world we created for H&Mbeyond., the magical digital experience we crafted for Bijenkorf, the inclusive campaign for Philips, and the live video experience for Amazon Prime, this year’s nominations span websites, Web3, advertising and apps. Nominated clients include HAPE, Philips, Freitag, H&M, HYPEWEAR by About You, Bol.com, Amazon Prime, Tomorrowland, Virtual Expo Dubai, Bijenkorf, Mauritshuis, the Bartlett School of Architecture, and our very own Meta Festival

In addition to the award nominations,  DEPT® was also acknowledged in the official shortlist for ten categories with our clients Jaeger-Lecoultre, Tomorrowland, Virtual Expo Dubai, Hyperwear by About You, Bijenkorf, Bol.com, Mauritshuis and Freitag.

Vote for your favourite DEPT® entry!

Voting is now open till October 6 and winners will be announced later in the month.

View all insights

Questions?

Global Head of Marketing

Marjan Straathof

Stay in touch!

Personalize your experience

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.