Dept x Digital City Festival
Masterclass: Tackling Complex B2B Customer Journey Mapping
B2B commerce can be a complex process. In fact, 77% of B2B buyers recently described their latest purchase as “very complex” or “challenging” in a Gartner survey. Customer journey mapping is a critical step for businesses looking to improve the buyer journey and increase conversions.
In this masterclass, Dept’s Lead UX Designer, Phil Williams, will share his three-step solution and provide you with the tools and insight you need to undertake complex journey mapping to help you develop your digital roadmap.