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Event on October 24

Driving Customer Loyalty in the Age of Digitalisation

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For many businesses, acquiring customers is one of the most expensive activities undertaken. But with the focus often on acquiring new customers, are businesses maximising the value of loyalty?

Research shows that repeat customers are more profitable, spend more and have a higher lifetime value, but many companies aren’t actively or effectively managing customer loyalty, leaving money on the table in the form of missed opportunities, increased sales and advocacy.

At this event, hear actionable insight from international digital agency, Dept, following its extensive research into customer loyalty. Plus, find out how using Salesforce Marketing Cloud, advanced analytics and behavioural insights can turn a loyalty program into a competitive advantage.

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