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Dept Talks Live

The Influence of Marketplaces in 2020

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In a world that stays at home, digital marketplaces have the advantage of being borderless; they can ship from (almost) anywhere in the world. This is one of the reasons why platforms such as Amazon, bol.com, Alibaba and AliExpress have grown in popularity. Given the rise of such big e-commerce players, now is the time for brands to boost their knowledge of marketplaces. How do you determine which marketplace is interesting for your product? How do you start selling? How can you successfully promote your products?

During this Dept Talks Live, Nils Zündorf and Kevin Veenman, both experts in e-commerce, will explain how your brand can start selling via marketplaces, and how to grow and achieve success by selling on these platforms.

From strategy to content and data which will make your brand visible in all the right ways, this Dept Talks Live is for every A-brand, but also for the smaller retailer or D2C brand who wants to add online marketplaces to their marketing strategy. There will be a live Q&A session held at the end of the talk.

Join us live on YouTube on Friday, April 24th from 13:00 – 14:00 BST.

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Nils Zündorf — Head of Paid Advertising , factor-a

Nils is managing director of factor-a (part of Dept), and has been an ecommerce consultant for 10 years. He specialises in the development and scaling of paid advertising measures, mainly focusing on Amazon Sponsored Ads and Amazon Demand Side Platform.

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Kevin Veenman — Senior Digital Strategist, Dept

With a background in the “offline” side of real estate rentals, Kevin wanted to bring the offline experience to the web. His expertise lie in creating new functionality, improving existing flows, and fine-tuning back end processes.

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