Dept Talks Live
Content Strategy in Real Life
Remote working and lockdowns increased the time we spend online, from searching for answers to escaping into a form of entertainment. Many organisations responded by producing large amounts of content in a short frame of time. This has resulted in a lot of challenges such as who is responsible for the creation process? And how do you best manage it?
Now is the perfect time to invest in a content strategy and provide your consumers with a clear and consistent message. During this Dept Talks Live, Sinead Clandillon, Head of Content for Ireland, together with Kerry Houlihan, Digital Marketing and Social Media Manager at the Sustainable Energy Authority of Ireland (SEAI), will talk about the importance of content and what possible new directions brands can take given the new reality.
Your key takeaways:
- The importance of investing in your content
- How to manage the content you have published over the last few months
- Potential directions for your content strategy given this new reality
Tune in live on YouTube on Friday 22 May from 13:00 – 14:00 BST.