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Dept Talks Live

Content Strategy in Real Life


Remote working and lockdowns increased the time we spend online, from searching for answers to escaping into a form of entertainment. Many organisations responded by producing large amounts of content in a short frame of time. This has resulted in a lot of challenges such as who is responsible for the creation process? And how do you best manage it?

Now is the perfect time to invest in a content strategy and provide your consumers with a clear and consistent message. During this Dept Talks Live, Sinead Clandillon, Head of Content for Ireland, together with Kerry Houlihan, Digital Marketing and Social Media Manager at the Sustainable Energy Authority of Ireland (SEAI), will talk about the importance of content and what possible new directions brands can take given the new reality.

Your key takeaways:

  • The importance of investing in your content
  • How to manage the content you have published over the last few months
  • Potential directions for your content strategy given this new reality

Tune in live on YouTube on Friday 22 May from 13:00 – 14:00 BST.


Sinéad Clandillon — Lead Content Strategist, Dept

Sinéad leads the content, SEO & Analytics, UX, and social media team at Dept Ireland. She has over a decade’s experience in content operations and digital content governance across a wide range of industries. She is a specialist in writing for banking, utilities, clean energy technology and policy, for private, government and semi-state bodies. Particular focus on plain English, writing for the web, readability, and content governance.


Kerry is Digital Marketing and Social Media Manager at the Sustainable Energy Authority of Ireland (SEAI). Kerry has a wealth of knowledge and experience in developing marketing strategies and coordinating all aspects of integrated marketing campaigns using a combination of traditional and digital marketing techniques. For almost 5 years she is working at the SEAI.

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