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How Klarna is revolutionising online retail


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Retail is undergoing a major transformation, driven by consumers expecting more transparent and flexible payment options. Klarna has entered the buying market at the right time, catering to the change in buying behaviour and unleashing new opportunities for brands to evolve their online service offering.

Klarna is the bloc’s most valuable financial technology start-up to date. Its ‘buy now pay later’ model is rapidly popping up as an online payment option and is already available on 130,000 retailers across Europe and the US. In the UK alone, there are 4,000 brands utilising the service, including ASOS, Toms, H&M, Nike, and Boohoo.

This longread explains the win-win situation; why consumers love using Klarna and the benefits it provides for merchants. It details the process of implementing Klarna in a live marketplace, and relays tips to get the most out of the technology. 

11 pages
5 tips to get the most out of Klarna

Download our longread to find out more about Klarna, and learn how leading UK beauty retailer Fragrance Direct activated Klarna across their merchandising platform using Salesforce Commerce Cloud.