The ultimate brand experience for shopping surfers

Oneill Image Full bleed

Dept and O’Neill teamed up for the ultimate branded shopping experience for surfers. All O’Neill shop sites went live simultaneously on the new Salesforce Commerce Cloud platform. The existing content of the brand portal has been integrated into the new online shop to enhance the unique brand and customer experience.

More satisfied customers, more repeated buys

Easy order management, across all channels

The intuitive and targeted sales process, including the quick check out feature, allowing for efficient and fast ordering, achieves an increased conversion rate. Moreover, O ́Neill has recorded an increase in repeated buys, and they have the capability to manipulate activity on the website.

A tablet first approach and the optimised mobile version boosted overall sales numbers from mobile devices. O’Neill puts a strong focus on providing the customers with rich product information. The surf pioneer therefore adds details, e.g. product videos and icons to visualize technical functionalities, such as weight, insulating property or water resistance, to the basic product information. Another highlight is the implementation of the OMS Light, a Salesforce Commerce Cloud Business Manager extension developed by Dept, allowing for easy order management across all channels. During the first 6 months it reached a double digit growth compared with the performance the year before.


Jonathan Whiteside

Global SVP Technology & Engineering

Jonathan Whiteside

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