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Gall & Gall

GALL & GALL’S E-COMMERCE GROWTH RAISES THE BAR

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Gall & Gall is the largest beverage specialist in the Netherlands. The company’s online aspirations required a partnership with equal ambition. Dept’s collective of creatives, technological capabilities and data management solutions provided the perfect mix to expand Gall & Gall’s webshop.

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FORWARD THINKING = FUNCTIONALITY

Gall & Gall’s web-forward approach meant that the webshop was already highly functional, however, fine-tuning was needed. Because reinvention of the wheel was not necessary with this project, Dept could focus entirely on improving the shop’s effectiveness, efficiency and success.

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A SUCCESSFUL MIGRATION

Once the finishing touches were put on the webshop refinement, Dept faced the last item on the Gall & Gall wishlist: migrating the webshop. Migration, especially one as formidable as Gall & Gall’s webshop is no small feat; however, Dept proudly and excitedly accepted, delivering on the challenge.

The most important factor was choosing an appropriate platform. The webshop required a structure that was reliable, flexible and user-friendly. Dept’s vast experience with e-commerce platforms made the selection easy, Salesforce Commerce Cloud (SFCC) was selected. This solution places customer experience at the forefront of the journey, creating a more personalised connection. Ultimately, this results in higher customer satisfaction which lends itself nicely to increased sales volume. The migration of the Gall & Gall webshop was a leap forward that strengthened an already firm foothold in the future. Now running at full speed, with digital shopping baskets filling by the click, Gall & Gall has moved from future-minded to future-proof.

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TOASTING THE FUTURE

Gall & Gall’s e-commerce partnership with Dept resulted in collaborating on long and short-term goals for digital strategy and continual, digital expanse of the webshop. Strong chemistry between the team certainly made for swift execution of future digital goals and will ensure Gall & Gall customers are happy down the road. Gall & Gall now deliver online a personalised service that was once reserved for the in-store experience.

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