Butlin's 'Big Weekends' rebrand & build
Boasting revenue in excess of £225 million, Butlin’s has been focused on providing affordable family holidays and events since 1936. Tapping into the remarkable growth of the UK festival scene, the company has been developing its own music events. Dept was called in to help with the rebrand and design refresh of the Big Weekends website.
Butlin’s Big Weekends website is focused on promoting their music events. For the rebranding and design refresh, Dept was tasked with taking pre-prepared designs, bringing them to life and making them work in practice.
Not just visuals, but component redesign too
As a result we produced a better looking and easier to navigate website with improved user experience. Since the new website went live, the bounce rate has continued to fall.