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Butlin's

Butlin's 'Big Weekends' rebrand & build

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Boasting revenue in excess of £225 million, Butlin’s has been focused on providing affordable family holidays and events since 1936.  Tapping into the remarkable growth of the UK festival scene, the company has been developing its own music events. Dept was called in to help with the rebrand and design refresh of the Big Weekends website.

Butlin’s Big Weekends website is focused on promoting their music events. For the rebranding and design refresh, Dept was tasked with taking pre-prepared designs, bringing them to life and making them work in practice.

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Not just visuals, but component redesign too

We provided design recommendations and estimates for the six main pages. Through our team’s expertise with SDL Tridion, Razor, JavaScript, JQuery and CSS, the site was redesigned to a high standard. We restructured some components, and our QA team suggested how existing components could be used differently to provide a better layout.

Results

As a result we produced a better looking and easier to navigate website with improved user experience. Since the new website went live, the bounce rate has continued to fall.

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