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View, Customise & Buy a Home, all Online


BPD is the biggest real estate developer in the Netherlands. Since the company was founded in 1946, BPD has constructed over 356,000 homes, with more than one million people living in residential areas it has built.  BPD was the first in the industry to enable home buyers to buy a house fully online. Choosing and buying a home has never been easier with BPD’s innovative digital service, created by Dept.

A fully online customer experience

Choosing, furnishing and buying a house used to be complex and time consuming. Until now. Together with BPD, Dept translated the whole customer journey to an online customer experience. The result? Intuitive ‘area websites’ where users get all the information they need to make the right decision. On, for the first time ever, it’s even possible to digitally sign a purchase agreement.

BPD’s Hoefenhaag website evolves around attractive visuals and convincing copy. Navigation from area, to neighbourhood, to house is incredibly intuitive. Via a preferences quiz, potential buyers are involved in the area’s development early on. The direct link between the custom frontend and the Salesforce backend makes it possible to show real time statuses of all homes. Extensive contact options are integrated for those who want to buy their new home with the help of an adviser. After the sale is made, the website remains the place to keep in touch with neighbours and BPD about activities or developments in the area


a vr EXPERIENCE that enables you to customise your home

On the website, or in virtual reality, you can see your house, move through it, and configure each room to exactly how you want it. All modifications can be done directly in the VR environment, and the price tag is instantly adapted to include your modifications.

And when you’ve chosen the house of your dreams, you don’t need to engage with an estate agent, accountant or lawyer, you just click. This is what we call next level e-commerce.



Lead Generation

Customers love this game-changing solution and their actions have proven that it’s not a gimmick. In fact, since launching this new, immersive experience, BPD has received double the number of leads they achieved before Dept built this new solution for them.

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