Following our recognition as Agency of the Year at last year’s Lovie Awards, DEPT® is back in 2024 with 31 finalist spots, a testament to the high-impact work we’re delivering for some of the world’s leading brands including Google, eBay, Strava, GANNI, Just Eat Takeaway, and Diageo.
Unlocking Tomorrow’s Possibilities for Today’s Most Ambitious Companies
What makes this year extra special? Our nominations cover a wide range of categories like responsible technology, DE&I, brand strategy, social, and sustainability. This shows how DEPT®’s 50/50 blend of tech and marketing expertise is helping the most ambitious companies make waves in their industries.
Some standout projects include:
- Kenna, the first AI-powered virtual beauty assistant for essence, which has transformed how customers interact with beauty products.
- Undo the Firewall, a collaboration between Hello Monday/DEPT® and The True Story which fights internet censorship in Russia, showing how we’re using tech for positive impact.
- The digital showroom for GANNI which is redefining creativity and commerce in the digital fashion world.
- Strava’s ‘A Year in Sport’ in-app experience which demonstrates how we transform data into truly personalized, engaging experiences.
In addition to the 31 finalists, Undo the Firewall and our social campaign for Just Eat with Christina Aguilera and Latto are in the running for the 2024 Lovie Awards Collaboration of the Year.
The Lovie Awards are Europe’s premier awards honoring excellence on the internet, with over 1,200 entries from 35 countries competing this year. We’re proud to have our work recognized for both jury-selected awards and People’s Lovie Awards, affirming our leadership in AI innovation and sustainable solutions that drive real-world impact.
Huge congratulations to all of our nominated clients: Andermatt; Bol; Consensys; DR Ramasjang; eBay; essence; GANNI; Google; Johnnie Walker; Just Eat Takeaway; Louis Poulsen; Sesame Workshop; Simple Things; Strava; Sumthing; The Gym Group; The True Story – Undo The Firewall.
Vote for us
Voting polls are now open to the public until Thursday 17th October, and winners will be announced later in the month.
Please cast your votes for your favorite finalists via the links below.
Tech: AI, Platforms & Websites
essence – Kenna
AI, Web3 & XR – Technical Achievement
Strava – Year in Sport 2023
Marketing, Advertising & PR – Best Use of Data
Marketing, Advertising & PR – Best Animation
Apps, Platforms & Software – Health, Wellness & Lifestyle
Apps, Platforms & Software – Best Visual Design
GANNI
Website & Mobile Sites – Retail & Shopping
Website & Mobile Sites – Weird & Experimental
Google – The Web Can Do What
Website & Mobile Sites – Schools & Education
Website & Mobile Sites – Best Navigation & Structure
Simple Things
Website & Mobile Sites – Services
Website & Mobile Sites Best Design – Aesthetic
Consensys
Website & Mobile Sites – Business
Website & Mobile Sites – Best Homepage
Andermatt – Swiss Alps
Website & Mobile Sites – Corporate Communication
Louis Poulsen
Website & Mobile Sites – Architecture, Interiors & Home
DR Ramasjang – Krea app: unleash your creative super powers
Apps, Platforms & Software – Family & Kids
Impact Projects
Sesame Workshop – Growing as we Grieve
Beyond – Education
Website & Mobile Sites – Family & Parenting
Website & Mobile Sites – Television & Film
Undo The Firewall
Beyond – Responsible Technology
Website & Mobile Sites – Responsible Technology
Sumthing
Website & Mobile Sites – Sustainability & Environment
Bol – Christmas: Packing Up Early
Marketing, Advertising & PR – Diversity, Equity & Inclusion
Marketing & Campaigns
Just Eat Takeaway – Home of the Hotspots
Film & Video – Food & Drink
Marketing, Advertising & PR – Food & Beverage
Just Eat Takeaway – Delivering joy with an unexpected duo
Marketing, Advertising & PR – Best Social Media Campaign
Social – Best Partnership or Collaboration
eBay- Parts and Accessories
Marketing, Advertising & PR – Best Brand Strategy
Johnnie Walker – Footsteps of progress
Marketing, Advertising & PR – Best Integrated Campaign
The Gym Group
Marketing, Advertising & PR – Best Digital Campaign
Bol – The Story of the Forget-me-nut
Podcasts – Best Branded Podcast or Segment
Thanks for voting!
In addition to the 31 finalist award nominations, DEPT® was also acknowledged in the official shortlist for twelve categories with our clients Bol. easyJet, Google, Johnnie Walker, Just Eat Takeaway, Louis Poulsen, and Switzerland Tourism
Huge thanks and congrats to our clients and talented teams for being acknowledged as the best of the internet, and thank you all for voting for us!
Questions?
VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
DEPT® is celebrating winning 65 awards at the 2023 Lovie Awards and being named Agency of the Year for the third time. With 12 Gold, 13 Silver, 10 Bronze and 30 People’s Lovie awards with clients including Bang & Olufsen, eBay, Just Eat Takeaway, Lapierre and Virgin Galactic, DEPT® has set a new record for the most wins in Lovie Awards history.
Setting the standard
Competing against 1,200 entries from 30 countries, our work has been selected as the best in its category, reinforcing our position as a leading agency that’s setting the standard for tech and marketing. Our range of winning projects reflect our innovative approach to utilising AI and immersive experiences to deliver real business value for our clients.
Big winners include the stunning custom 3D avatars created for Bang & Olufsen’s ‘See Yourself in Sound’ experience by Hello Monday/DEPT®, the AI-fuelled immersive experience, Prepare to Pioneer, by DOGSTUDIO/DEPT®, the pre-loved fashion campaign for eBay x Love Island, and the beautiful site created for sustainable fashion brand Evrnu.
“We’re committed to pioneering tech and marketing to help our clients stay ahead, and seeing these incredible projects achieve recognition from both the Lovie judges and the general public is both humbling and reassuring that we’re delivering on our promise,” said Dimi Albers, Global CEO at DEPT®. “We’re super proud of our teams who are so dedicated to their craft and, of course, to our clients who trust us to deliver for them. Thanks to the Lovie judges and to every person who voted for us; it really means a lot.”
The winners
Bang & Olufsen: See yourself in sound
Hello Monday/DEPT®
1 x Gold, 2 x Silver, 2 x Bronze, 4 x People’s Lovie
For high-end consumer electronics brand, Bang & Olufsen, Hello Monday/DEPT® created a web app that gives every user a uniquely sensory experience. ‘See Yourself in Sound’ is designed to generate a vibrant, one-of-a-kind avatar for every visitor, crafted in real-time by analysing your Spotify sound profile and aligning your overall mood and energy levels to all the aspects of a 3D character. After your 3D character is generated, it can be shared with the world via link or a video that’s created just for you.
eBay x Love Island: Coupling up with pre-loved fashion
1 x Gold, 3 x Bronze, 3 x People’s Lovie
eBay, the global online marketplace, is a pioneer of thoughtful commerce. It strives to encourage shopping choices that are better for people, their pockets, and the planet. Within its fashion category, one of eBay’s core objectives is to inspire consumers to swap fast fashion for pre-loved. And what better way to spark a movement towards a more conscious way of shopping than by partnering with Love Island; breaking up the show’s long standing relationship with fast fashion brands. DEPT® expertly promoted the partnership, generating 217 million impressions across social channels, 1,400% more searches for ‘pre-loved fashion’ on its site and a 24% increase in new circular businesses joining the marketplace compared to series 8.
Evrnu: Combining passion, art and science into a new identity and branding
2 x Gold, 2 x People’s Lovie
With a mission to reduce the garment industry’s environmental impact, textile innovations company Evrnu® needed a brand image that reflected its ambitions. After its first product, Nucycl®, was named one of the best inventions of 2022 by Time magazine, the company turned to DEPT® to carve out a defined brand strategy and identity for the organisation and its technology.
Prepare to Pioneer: An AI-fuelled experience to unlock personalised content
DOGSTUDIO/DEPT®
3 x Gold, 3 x People’s Lovie
‘Prepare to Pioneer’ is an AI-fueled wayfinder experience created by DOGSTUDIO/DEPT®, which encourages users to discover their Pioneering profile. Through a take on the well-known mechanics of fortune-telling, it takes users on a journey that offers a very unique twist on the traditional process of content curation, combining it with an innovative storytelling experience. Try it for yourself.
Star Atlas: Experience a virtual gaming metaverse
Hello Monday/DEPT®
2 x Gold, 2 x People’s Lovie
Star Atlas is an AAA space exploration strategy game and blockchain-driven virtual metaverse. The brand is set to revolutionise the future of gaming, entertainment and beyond. Hello Monday/DEPT® partnered with their team to create an immersive digital experience that created excitement around the game’s launch.
Philips: It’s time to get real about body hair and One of a Kind
3 x Silver, 3 x People’s Lovie
Philips had a simple goal: to empower women all around the world, making them feel seen, heard, and proud of their bodies. So we assembled an all female team to tackle its latest campaign. We unleashed a social-native format that returned the power to those who truly understand the subject at hand: real customers. And for the launch of its OneBlade, we launched the “One of a Kind” campaign – referring both to the unique aspect of the OneBlade and the too-good-to-be-true, unbelievable experiences people have with the product.
Fritz Hansen: Curated content that connects inspiration and information
1 x Gold, 1 x People’s Lovie
Fritz Hansen is synonymous with Danish design and proud craftsmanship. They turned to DEPT® to create a modern digital platform that was inspiring, aesthetic and intuitive – just like Fritz Hansen’s design classics.
Give a Hand: Using tech for good
Hello Monday/DEPT®
1 x Gold, 1 x Silver, 2 x People’s Lovie
Following on from Hello Monday/DEPT®’s multi-award winning pioneering approach to teaching the sign language alphabet, Fingerspelling, they launched GiveAHand.ai – the world’s largest open-source image library of hands fully tagged with data to help build better hand models.
Demo Festival: The largest motion design festival in the world
STUDIO DUMBAR/DEPT®
1 x Gold, 1 x Silver, 1 x People’s Lovie
Founded by STUDIO DUMBAR/DEPT®, the Design in Motion Festival (DEMO) is the world’s largest open air exhibition.The festival took over 5,000+ digital screens across the Netherlands to showcase the best motion design work from across the world. After receiving over 5,300 submissions, this unique, public exhibition of creative work featured 815 moving artworks by designers from 54 countries.
Van Gogh Museum: Reshaping the way researchers engage with art
2 x Silver
Vincent van Gogh is a true luminary of Dutch artistry. And when it comes to showcasing why he is one of the Dutch masters of painting, no museum surpasses the Van Gogh Museum in Amsterdam. We created The Van Gogh Collection Catalogue to become an unprecedented digital experience for researchers and art lovers.
Lapierre: Launch campaign for Lapierre’s latest eZesty eMTB
1 x Silver, 2 x Bronze, 3 x People’s Lovie
When Lapierre launched a new version of their eZesty electric mountain bike (eMTB), as Lapierre’s lead comms agency, DEPT® were tasked to develop and produce a launch campaign for the eZesty. We partnered with creative mixed media craftspeople, Mana, from Paris to create a striking campaign movie.
Trainline: A rallying cry to use railways
1 x Silver, 1 x Bronze, 2 x People’s Lovie
Trainline is Europe’s leading train and coach app. With a purpose for helping people make more environmentally friendly travel choices, the brand enlisted DEPT® to spread the word of its ‘I came by train’ campaign across paid social channels, inspiring people to help fight climate change and lower their carbon footprint by opting to travel by trains over cars and planes.
Virgin Galactic: Bringing users closer to space with a new immersive website
DOGSTUDIO/DEPT®
1 x Bronze, 1 x People’s Lovie
On a mission to accelerate the future of transportation and define the next generation of space travel, Virgin Galactic launched its new commercial spaceflight website to connect all those who are curious about space travel. The brand partnered with DOGSTUDIO/DEPT® to redesign their website which reflects the company’s vision & desire to create a community for future astronauts.
Just Eat Takeaway x Katy Perry
1 x Silver, 1 x People’s Lovie
By enlisting pop sensation Katy Perry as the new face of Just Eat Takeaway’s 2022 campaign, it aimed to spread joy across 17 markets in 21 different languages. DEPT® was appointed as the lead digital agency to extend its iconic TV commercial into online and social channels, helping to cement ‘Did somebody say…’ as a ubiquitous slogan around the world.
The Embassies: Where life never gets old
Hello Monday/DEPT®
1 x Silver, 1 x People’s Lovie
Founded in Switzerland and globally at home, The Embassies is a global service living concept for lifestyle driven grown-ups, that radically changes the narrative on aging presenting a new way to grow old. A place to live and thrive. Hello Monday/DEPT® helped them to map out the end-to-end customer experience and designed a range of digital assets.
Meebits: A pixel-packed experience
DOGSTUDIO/DEPT®
1 x Bronze, 1 x People’s Lovie
When it comes to NFT collections, few have as large, active, and engaged of a community as Yuga Labs’ Meebits. With 20,000 unique characters, each with a rigged 3D model and full IP rights for holders, Meebits owners worldwide have created an eclectic, inclusive, and utterly creative digital culture. DOGSTUDIO/DEPT® created an official home for the Meebits collection, where they would roll out special content, activities and surprises that are as fun and creative as the community itself.
Thank you to everyone who voted for us and kudos to our amazing teams and clients for these incredible achievements.
Questions?
VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
After celebrating Network of the Year at the 2023 Webby Awards, DEPT® is honoured to now share our record 35 nominations for the 2023 Lovie Awards for our work with brands including eBay, Philips, Bang & Olufsen, Lapierre, and Virgin Galactic.
35 finalists
Competing against 1,200 entries from 30 countries, as a Finalist our work has been selected as among the best in its category and is in the top 20% of all work entered. Each of our nominated projects is eligible to win two awards: a Gold, Silver or Bronze Lovie Award, as chosen by the Academy in each category, and a People’s Lovie Award.
Our nominations this year span Marketing, Advertising & PR, Websites, Social, Film & Video, Apps, Platforms & Software, Web3 & XR, and Beyond. Shortlisted projects by DEPT®, Studio Dumbar/DEPT®, Dogstudio/DEPT®, and Hello Monday/DEPT® range from the stunning custom 3D avatars created for Bang & Olufsen’s ‘See Yourself in Sound’ experience, to empowering women in Philips’ “It’s time to get real about body hair” campaign, the immersive experience of the Star Atlas website, to the huge success of the eBay and Love Island pre-loved fashion campaign.
Huge congratulations to all of our nominated clients: American Society for Deaf Children; Bang & Olufsen; eBay; Evrnu; Fritz Hansen; Just Eat Takeaway; Lapierre; Meebits; Philips; Star Atlas; The Embassies; Trainline; Van Gogh Museum, and Virgin Galactic.
Vote for us
Voting polls are now open to the public until Thursday 12th October, and winners will be announced later in the month.
Please cast your votes for your favourite finalists via the links below:
Bang & Olufsen
eBay x Love Island
Lapierre
Philips
Just Eat Takeaway x Katy Perry
Van Gogh Museum
Fritz Hansen
Evrnu
Trainline
Give A Hand – American Society of Deaf Children
Star Atlas
Virgin Galactic
The Embassies
Meebits
Demo Festival
Prepare to Pioneer
In addition to the 35 finalist award nominations, DEPT® was also acknowledged in the official shortlist for seven categories with our clients Just Eat Takeaway, Meebits, Betty Nansen, D&AD, American Society for Deaf Children(Give a Hand), Bang & Olufsen, and the Van Gogh Museum.
Kudos to our talented teams and awesome clients for this incredible achievement, and thank you for voting!
Insights
Questions?
VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
Shortly after being named Agency Network of the Year by the Webby Awards, DEPT® is the Agency of the Year at the Lovie Awards for the second time, winning a record of 43 awards with clients including Amazon Prime, HAPE, Philips, and H&M.
Now in its thirteenth year, the Lovies honour the best of the European Internet across Websites, Apps, Mobile Sites & Podcasts, Social, Internet Video and Online Advertising. One of the world’s fastest growing agencies, DEPT® picked up 7 gold, 9 silver and 6 bronze awards. The projects were also popular with the public, securing an additional 21 People’s Lovie Awards. With a total of 43 awards, DEPT® is the most awarded agency in The Lovie Awards’ history.
“To be named both Agency of the Year at the Lovies and Network of the Year at the Webby’s in the same year is just mind-blowing,” said Dimi Albers, CEO, DEPT®. “We always try to do what hasn’t been done before to help our clients stay ahead, and the winning projects this year really showcase our pioneering work across Web3, commerce and tech. We’re super-proud of all the Depsters who get these amazing projects off the ground, and we thank our awesome clients who give us the opportunities to do what we do best.”
The award-winning projects
The unique Web3 experience the team created for fashion brand H&Mbeyond which turned their showroom into an immersive, virtual experience, won two Bronze Lovies and two People’s Lovie Winner in the Web3, NFTs & Metaverse categories for Best Brand Integration / Brand Strategy and Business, Fashion & Retail. HYPEWEAR by ABOUT YOU, the first online shop for digital NFT fashion, won the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Commerce, Finance & Governance, and a Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Innovation or Use of Technology.
The magical, branded immersive experience that digitally F-Cut, the customisation tool created for sustainable accessories brand FREITAG that enables customers to design their own bags from recycled truck tarpaulins, won a Gold Lovie and People’s Lovie Winner in Websites: Best Design – Aesthetic, and a Silver Lovie and People’s Lovie Winner in Websites: Retail & Shopping. The website and app that takes visitors on a personalised tour of the Mauritshuis art museum won a Bronze Lovie and People’s Lovie Winner in Websites: Art. The magical, branded immersive experience that digitally brings de Bijenkorf’s wonderful shopping experience to life, won the Gold Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Best Visual Design for both DOGSTUDIO/DEPT® and DEPT®.
The “Made for everybody and every body” campaign created for Philips that promotes male body positivity won the Gold Lovie and People’s Lovie Winner in Social: Diversity, Equity & Inclusion. The humorous, festive campaign,“Felix & The Perfect Gift” created for bol.com won the Silver Lovie and People’s Lovie Winner in Advertising: Video Advertising Long Form. The campaign to promote bol.com’s ‘Big Toy-App’, which entertained children in an adventure to help Sinterklaas solve “The Mystery of the Missing Toys” and resulted in over 6.3 million interactive games played, won a Silver Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Integrated Mobile Experience.
The innovative experience DEPT® created for Amazon Prime for the launch of Without Remorse, which saw Twitch streamers taking part in a live, real life gaming experience, took home seven awards: the Gold Lovie and People’s Lovie Winner in Video: Best Narrative Experience; Silver in Advertising: Best PR Campaign; Silver and People’s Lovie Winner in Video: Live Experiences, and Bronze and People’s Lovie Winner in Video: Best Audience Integration.
DOGSTUDIO/DEPT® had a hat-trick of winners, with its stunning immersive experience for the Tomorrowland festival winning the Gold Lovie and People’s Lovie Winner in Websites: Best User Experience, and the Gold Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Conference, Festival or Party. For HAPE, the creation of walking, 3D, NFT HAPES won the Gold Lovie and People’s Lovie Winner in Websites: Best Use of Animation & Motion Graphics, and the Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Entertainment, Gaming & Sport. And the digital version of the biggest event in the world, Virtual Expo Dubai, won a Silver Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Art, Culture, Music & Film.
Hello Monday (part of DEPT®), won the Silver Lovie and People’s Lovie Winner in Websites: Schools & Education for the truly innovative and engaging state-of-the-art digital exhibition experience it created for the Bartlett School of Architecture Summer Show.
Finally, DEPT®’s very own Meta Festival – the first 24hr event in the Metaverse – which featured 109 speakers, was broadcast across three timezones, and attracted 12,000 registrations from 109 countries, won the Bronze Lovie and People’s Lovie Winner in Web3, NFTs & Metaverse: Best Community.
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Global SVP of Marketing
Marjan Straathof
It’s a record year for DEPT® at the 2022 Lovie Awards, with 22 award nominations and 11 shortlisted projects. Named Agency of the Year at the Lovies in 2020 and Global Network of the Year at the 2022 Webby awards, DEPT®, Dogstudio (part of DEPT®), and Hello Monday (part of DEPT®) are celebrating a bumper year of Lovie recognition.
From the virtual world we created for H&Mbeyond., the magical digital experience we crafted for Bijenkorf, the inclusive campaign for Philips, and the live video experience for Amazon Prime, this year’s nominations span websites, Web3, advertising and apps. Nominated clients include HAPE, Philips, Freitag, H&M, HYPEWEAR by About You, Bol.com, Amazon Prime, Tomorrowland, Virtual Expo Dubai, Bijenkorf, Mauritshuis, the Bartlett School of Architecture, and our very own Meta Festival.
In addition to the award nominations, DEPT® was also acknowledged in the official shortlist for ten categories with our clients Jaeger-Lecoultre, Tomorrowland, Virtual Expo Dubai, Hyperwear by About You, Bijenkorf, Bol.com, Mauritshuis and Freitag.
Vote for your favourite DEPT® entry!
Voting is now open till October 6 and winners will be announced later in the month.
- Amazon Without Remorse, DEPT®: Advertising in Best PR Campaign; Video in Live Experiences; Video in Best Narrative Experience; Video in Best Audience Integration
- H&M – A unique Web3 experience for H&Mbeyond.: Web3, NFTs & Metaverse in Business, Fashion & Retail; Web3, NFTs & Metaverse in Best Brand Integration / Brand Strategy
- HYPEWEAR by ABOUT YOU – the first online shop for digital fashion: Web3, NFTs & Metaverse in Commerce, Finance & Governance; Web3, NFTs & Metaverse in Best Innovation or Use of Technology
- HAPE PRIME, Dogstudio (part of DEPT®): Websites in Best Use of Animation & Motion Graphics; Web3, NFTs & Metaverse in Entertainment, Gaming & Sport
- Philips: Made for everybody and every body: Social in Diversity, Equity & Inclusion
- Tomorrowland, Dogstudio (part of DEPT®): Websites in Best User Experience; Web3, NFTs & Metaverse in Conference, Festival or Party
- FREITAG F-Cut: Websites in Best Design – Aesthetic; Websites in Retail & Shopping.
- Meta Festival 2022: Web3, NFTs & Metaverse in Best Community
- Virtual Expo Dubai, Dogstudio (part of DEPT®): Web3, NFTs & Metaverse in Art, Culture, Music & Film
- Bol.com – Felix & The Perfect Gift: Advertising in Video Advertising Long Form, Mystery Box – Apps, Mobile & Voice in Integrated Mobile Experience
- Bijenkorf (Amaze & Admire): Apps, Mobile & Voice in Best Visual Design
- Mauritshuis (Site + Audiotour): Websites in Art
- Bartlett School of Architecture Summer Show, Hello Monday (part of DEPT®): Websites in Schools & Education
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Global SVP of Marketing
Marjan Straathof
DEPT® is celebrating a record year at The Lovie Awards after winning 10 jury prizes and 10 people’s awards.
Now in its twelfth year, the Lovies honour the best of the European Internet across Websites, Apps, Mobile Sites & Podcasts, Social, Internet Video and Online Advertising. One of the world’s fastest growing agencies, DEPT® scooped one gold, four silver and five bronze awards. The projects were also popular with the public, securing DEPT® ten People’s Lovie Awards.
“Twenty awards is an incredible achievement,” says Dimi Albers, CEO at DEPT®. “DEPT® has over 2,000 skilled, passionate people across 15 countries who push the boundaries of digital innovation and creativity every day for our clients. For us to gain recognition not only from the jury but also from the public vote is really humbling. We all want to create work that our clients can be proud of, and we thank them for giving us the opportunities to do what we do best.”
With 1.2 billion video views in just six days and 488k videos created, our ‘AySauce’ TikTok video campaign and hashtag challenge for ASOS scooped two People’s Awards and won Silver in Best Social Video Series, and Bronze in Social: Promotions & Contests.
The virtual experience we created for the Eurovision Song Contest, which brought the host city to life in a 3D world, won Silver in both Video: Best Audience Integration, and Apps, Mobile & Voice: Experimental & Innovation. The project also scooped the People’s Award in both categories.
Turning the Van Gogh Museum website into an accessible work of art won Gold in Websites: Best Practices, and Silver in Mobile & Voice: Best Visual Design, as well as People’s Awards in both categories.
The ‘Delivering Smiles’ campaign we ran for bol.com won a hat-trick of Bronze and People’s Awards in the Advertising category for Best Brand Strategy & Planning, Best Integrated Campaign, and Best Use of Media Campaign.
Finally, we’re proud to say that the virtual reimagining of the DEPT® Weekender, our annual event which usually brings Depsters from across the world together in person, won a Bronze award and was the People’s favorite the Websites: Community & Social category.
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Global SVP of Marketing
Marjan Straathof
A year on since DEPT® was crowned Agency of the Year at the Lovies, and we’re back again with ten award nominations. From the 3D virtual-world we created for the Eurovision Song Contest, to the TikTok social campaign we ran for ASOS, our nominations this year span advertising, socials, video, apps, websites and more. Winners and finalists will be announced in mid-November with the awards honouring the best of the European internet.
With 1.2 billion video views in just six days and 488k videos created, our ‘AySauce’ TikTok video campaign and hashtag challenge for ASOS is in the running for Best Social Video Series award, and Promotions & Contests award in the Social Excellence category.
The ground-breaking virtual experience we created for the Eurovision Song Contest, which brought the host city to life in a magic, 3D world, is nominated for Best Audience Interaction in the Virtual & Remote Features category, and the Experimental and Innovation award in the Apps & Mobile Sites Features category.
The work we did for the Van Gogh Museum which turned its website into an accessible work of art and enabled people from across the world to experience Van Gogh’s paintings in HD quality, is nominated for Best Practices in the Website Craft category, and Best Visual Design in the Apps & Mobile Sites Features category.
With a whopping 82% conversion rate and a 260% uplift in sales, the ‘delivering smiles’ campaign we ran for bol.com to support its Sinterklaus toy book and companion app is nominated in the Online Advertising Campaign category for three awards: Best Brand Strategy & Planning; Best Integrated Campaign; Best use of Media Campaign.
Finally, we’re proud to say that the virtual reimagining of the DEPT® Weekender, our annual event which usually brings Depsters from across the world together in person, is nominated for the Community & Social award in the Website Single category. The virtual version of our festival, which included an interactive 3D map to explore, took place over three hours and included 50 speakers who delivered talks across 15 stages.
In addition to the award nominations, DEPT® was also acknowledged in the official shortlist for eight categories with our clients Muuto, Douglas, Van Gogh Museum, Rotterdam Partners, GANNI, Takeaway.com and the Eurovision.
Voting is now open till October 21st and winners will be announced in mid-November.
Please vote for your favourite DEPT® cases below:
- ASOS: Best Social Video Series; Promotions & Contests
- Eurovision Song Contest: Best Audience Interaction; Experimental and Innovation
- Bol.com: Best Brand Strategy & Planning; Best Integrated Campaign; Best use of Media Campaign
- Van Gogh Museum: Best Practices; Best Visual Design
- DEPT® Weekender: Community & Social
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VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
Today, the 10th annual Lovie Awards show took place honouring the crème de la crème of the European Internet. Digital agency DEPT® became the ultimate winner of this year’s Lovie Awards; all eight submitted cases won both jury prizes as well as people’s awards, and the agency was appointed Agency of the Year.
The fast-growing agency, which is headquartered in Amsterdam and has offices across 13 countries, took home three gold, three silver and two bronze awards for its innovative client cases. The work was also the most loved by the public within the nominated categories, and received eight People’s Lovie Awards. The ‘Agency of the Year’ title recognises DEPT®’s ability to make an impact by integrating technology, creativity and data in integrated teams for its clients.
Dimi Albers, CEO of DEPT®, about becoming Agency of the Year: “Getting this recognition from the general public as well as a jury consisting of the best people in our industry is an absolute honour and humbling experience. Over the past year, we’ve had to reinvent our projects, clients and ourselves, much like many other brands and agencies. I am super proud that with the trust of our clients and our hard-working teams we were successful in helping our clients build and accelerate their digital business during this challenging year. So, in line with our 7-word speech: take that 2020!”
DEPT®’s work in the field of technology was rewarded with three awards. The Bugaboo webshop, which was rolled out in less than four months across 26 countries, won a Gold prize for ‘Best Retail & Shopping Website’. NGO Justdiggit won a Silver award for both ‘Best use of GPS/Location Technology’ and ‘Best use of Messaging & Bots’.
The company’s creativity was also noticed. The live stream event that was created during the first lockdown for Honing has been awarded a Gold Lovie for ‘Best Event & Live Stream Social Campaign’. The innovative ‘Raise the Bar’ campaign for JBL won a Bronze Lovie for ‘Best Branded Product and Services’, and the new web portal for Switzerland Tourism, which takes you on a journey through the beauties of Switzerland, won both a Gold Lovie for ‘Best Functional Website Design’ and a Silver Lovie for ‘Best Travel & Tourism Website’.
Lastly, the company’s use of data to boost SteelSeries’ digital presence won them a Bronze Lovie for ‘Best Brand Strategy & Planning’.
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Global SVP of Marketing
Marjan Straathof
From Bugaboo’s ‘Best Retail & Shopping Website’ to JustDiggit’s ‘Best use of messaging & bots for apps and mobile sites’, DEPT® has been nominated for eight accolades and acknowledged five times on the official shortlist at the prestigious Lovie Awards. The numerous nominations have enabled the digital agency to be a contender for the 2020 Agency of the Year award. Winners and finalists will be announced during a virtual award show in mid-November and will honour the best of the European internet for the tenth time in a row.
The work we did for Justdiggit, that harnesses the power of technology to create an app that connects farmers in Africa to donors around the world, was nominated for ‘Best Use of Messaging & Bots for Apps and Mobile Sites’ and ‘Best Use of Location Technology’.
Additionally, our online advertising teams are on fire with nominations for SteelSeries for ‘Best Brand and Strategy Planning’ under the category of online advertising campaign. Dutch food brand Honig, that partnered with a local food bank, for ‘Best Event & Live Stream social campaign’. And JBL’s campaign to appeal to Millennials is also a Lovie Finalist for ‘Best Branded Product and Services’.
Moreover, for ‘Best Retail & Shopping Website’ Bugaboo’s webshop has been nominated. Using Salesforce Commerce Cloud, we rolled out a new commerce platform in less than four months across 26 countries.
Lastly, the new web portal for Switzerland Tourism, which takes you on a journey through the breathtaking beauties of Switzerland was nominated for ‘Best Functional Website Design’ and ‘Best Travel & Tourism Website’.
Voting is now open till October 29th and winners will be announced in mid-November. Vote for your favourite DEPT® case below:
- Bugaboo – Best Retail & Shopping Website
- SteelSeries – Best Brand Strategy & Planning
- Honig – Best Event & Live streaming Social Campaign
- JBL – Best Products & Services
- Justdiggit – Best use of Location Tech
- Justdiggit – Best use of messaging & bots
- MySwitzerland – Best Travel & Tourism Website
- MySwitzerland – Best Functional Design for a website
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VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
Late autumn in the concrete jungles of middle European cities can often be cold, grey, and wet. However, life doesn’t have to be this way. Last night, Swiss outdoor sports brand Mammut made a bold statement in central London with a spectacular activation aimed at awakening both dormant and new mountain enthusiasts, encouraging them to embrace the outdoors.
Mammut has a long history of standing out in an industry that started blurring the lines between streetwear and mountaineering. Mammut’s appearance in the city environment where streetwear brands thrive is a way to signal that it doesn’t agree with the direction the industry is taking, it will always stay true to its roots, stay above the tree line, and will never sell out. By temporarily transforming the city environment, Mammut seeks to reconnect city dwellers with the great outdoors, inspiring them to embrace their adventurous spirit and experience the authenticity of the mountains.
An attention-grabbing stunt saw Mammut take over Granary Square with 3D projections that transport passers-by from the urban landscape to the great outdoors. The immersive stunt, created and produced by global digital agency partner DEPT®, proves that Mammut is not a streetwear brand, proudly staying true to its roots in mountain sports.
As the daylight was fading, buildings transformed into rugged cliff faces as a climber navigated the challenging terrain; audio guided the audience with a score that took people from the rhythmic noise of the city to the serene sounds of nature. At the base of the projection sat an authentic basecamp experience, transporting the public to the mountains where they could experience the brand’s offering whilst gearing up on expert advice from mountain guides of the Mammut Mountain School.
“Mammut has never been a streetwear brand and has no plans to be one. We are a brand for those who look for connection, adventure, and thrills in the outdoors and that seek growth in the mountains,” says Nic Brandenberger, Chief Marketing Officer, Mammut.
“We are reinforcing Mammuts commitment to the mountains, its community standing up against inertia everywhere. It’s a celebration of authenticity in an ever shifting world,” says Bel Moretti, Creative Director from DEPT®.
The experience has been amplified by social content captured on-site, created by partner creators, including @adventureswithamina and @jwarnockk. Those following on social will also be eligible to participate in a competition to win a grand prize which will take 2 people to a mountain expedition.
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