{"id":4240519,"date":"2024-07-05T18:29:57","date_gmt":"2024-07-05T16:29:57","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/cpg-crossroads-5-trends-impacting-brands-digital-strategies\/"},"modified":"2025-11-27T12:25:00","modified_gmt":"2025-11-27T10:25:00","slug":"cpg-crossroads-5-trends-impacting-brands-digital-strategies","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/en-dk\/downloads\/cpg-crossroads-5-trends-impacting-brands-digital-strategies\/","title":{"rendered":"CPG crossroads: 5 trends impacting brand\u2019s digital strategies\u00a0"},"content":{"rendered":"<div class=\"block-whitepaper-intro\">\n\t<div\n\t\tclass=\"block-whitepaper-intro__meta\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\t\t<div\t\t\tclass=\"block-whitepaper-intro__badge\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t<svg area-hidden='true' width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' fill='currentColor'\/><path d='M4 5.66699V2.66699V13.3337M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' stroke='currentColor' stroke-width='0.25'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tDownload\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<p\tclass=\"text text-sans-92 block-whitepaper-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >CPG crossroads: 5 trends impacting brand\u2019s digital strategies\u00a0<\/p>\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/silver-drink-can-crushed-CPG-crossroads.jpg\"\n\t\talt=\"\"\n\t\tclass=\"block-whitepaper-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\n\t<div\n\t\tclass=\"block-whitepaper-intro__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-16 block-text__text\"\n\t>Consumers are <strong>cost-sensitive<\/strong> but still want what\u2019s new.\u00a0<br><br>They\u2019re <strong>more<\/strong> <strong>influenced by TikTok<\/strong> than traditional advertising.\u00a0<br><br>They demand a balance between <strong>conscious consumerism<\/strong> and the new \u201cit\u201d item.\u00a0<br><br>Increasing prices is no longer an option in the CPG industry, so innovation and culture are more important than ever. By focusing on data, content at scale, experimentation, and agility, brands can become part of the cultural conversation and reap long-term benefits in revenue and share of shelf.<br><br>In this longread, we\u2019re focusing on five key trends impacting the CPG industry\u2014 and what your brand can do to win during the next few turbulent years.\u00a0<br><br>1. Powered content production: Aligning with customer preferences through AI\u00a0<br>2. Accessing first-party data through D2C platforms\u00a0<br>3. Standing out on the digital shelf: Today\u2019s omnichannel consumer\u00a0<br>4. Maintaining brand equity by tapping into culture<br>5. Navigating emerging media: Creating experiences in virtual spaces for CPG consumers<\/p>\n\t<\/div>\n\n\t<div id=\"pardot-form\" class=\"pardot-form block-whitepaper-intro__form\">\n\t<iframe\n\t\tid=\"pardot-form-69cfe07d0331c\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2024-07-05\/2f53qgy\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4264281,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"person":[17058],"whitepaper-industries":[39821,42564],"whitepaper-topics":[42521,42522],"class_list":["post-4240519","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 CPG trends impacting brand\u2019s digital strategies: Download the longread | DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"In this longread, we\u2019re focusing on five key trends impacting the CPG industry\u2014 and what your brand can do to 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