{"id":4208629,"date":"2023-10-20T17:41:01","date_gmt":"2023-10-20T15:41:01","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/retail-media-2-0-the-future-of-advertising-in-the-digital-marketplace\/"},"modified":"2024-01-15T18:55:38","modified_gmt":"2024-01-15T16:55:38","slug":"retail-media-2-0-the-future-of-advertising-in-the-digital-marketplace","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/en-dk\/downloads\/retail-media-2-0-the-future-of-advertising-in-the-digital-marketplace\/","title":{"rendered":"Retail media 2.0: The future of advertising in the digital marketplace"},"content":{"rendered":"<div class=\"block-whitepaper-detail-panel js-block-whitepaper-detail-panel\">\n\t<div class=\"block-whitepaper-detail-panel__header\">\n\t\t<div\n\t\tclass=\"image-wrap block-whitepaper-detail-panel__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/Retail-Media-2.0-Whitepaper-Featured-Image-2200x1237-1.jpg\"\n\t\t\t\tclass=\"image block-whitepaper-detail-panel__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\n\t<div class=block-whitepaper-detail-panel__overlay><\/div><a\tclass=\"cta-button block-whitepaper-detail-panel__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/en-dk\/all-whitepapers\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all whitepapers\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-whitepaper-detail-panel__whitepaper-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tRetail media 2.0: The future of advertising in the digital marketplace\t<\/h1>\t<\/div>\n\n\t<div class=\"block-whitepaper-detail-panel__cta-container\">\n\t\t<div class=\"block-whitepaper-detail-panel__description\">\n\t\t\t<p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-title typography__color--white typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tPaper Overview:\t<\/p><p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-text typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tRetail media is widely regarded as the third and largest wave of digital advertising. Riding on the heels of the search and social waves, it\u2019s considered a necessary pillar of any commerce strategy with major opportunities for brands that get it right.<br><br>But what exactly is retail media, and how has it evolved to its current state? How are retail media networks playing a pivotal role in retail media transformation? And, most importantly, how can you prepare for all the challenges this transformation will bring? <br><br>We\u2019re here to help.\t<\/p>\t\t<\/div>\n\t\t<div class=\"block-whitepaper-detail-panel__form\">\n\t\t\t<div class=\"pardot-forms block-whitepaper-detail-panel__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2018-12-13\/pvtnhx\"\n\t\tclass=\"pardot-forms__embed block-whitepaper-detail-panel__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Stay ahead in the world of digital advertising with our in-depth exploration of retail media and RMNs. Find out what potential challenges you could face and what short and long-term actions you should take to overcome them.","protected":false},"author":94,"featured_media":4208450,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[607],"whitepaper-industries":[],"whitepaper-topics":[42760],"class_list":["post-4208629","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail media 2.0: The future of advertising in the digital marketplace - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Stay ahead in the world of digital advertising with our in-depth exploration of retail media and RMNs. Find out what potential challenges you could face and what short and long-term actions you should take to overcome them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-dk\/downloads\/retail-media-2-0-the-future-of-advertising-in-the-digital-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail media 2.0: The future of advertising in the digital marketplace - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Stay ahead in the world of digital advertising with our in-depth exploration of retail media and RMNs. 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