{"id":4200059,"date":"2023-04-12T00:01:38","date_gmt":"2023-04-11T22:01:38","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/digital-marketing\/programmatic\/"},"modified":"2023-10-05T11:54:30","modified_gmt":"2023-10-05T09:54:30","slug":"programmatic","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/programmatic\/","title":{"rendered":"Programmatic, digital out of home &#038; connected TV"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<button class=\"btn btn__color--white block-panel-with-rich-text__back-button\" onclick=window.history.back()>\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__arrow-left-circle\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' fill='none' viewBox='0 0 24 24'><g class='symbol'><path stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5' d='M12.479 6.74L6.739 12l5.74 5.26M7.217 12H17.74'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill='currentColor' fill-rule='evenodd' d='M1 12c0 6.075 4.925 11 11 11s11-4.925 11-11S18.075 1 12 1 1 5.925 1 12zm5.233.553l5.739 5.26 1.013-1.105-4.318-3.958h9.072v-1.5H8.667l4.318-3.958-1.013-1.106-5.74 5.261L5.63 12l.604.553z' clip-rule='evenodd'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t<\/button><h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tProgrammatic, digital out of home &amp; connected TV\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tWhen it comes to achieving growth, many businesses tend to prioritize bottom-funnel, direct-response channels and overlook upper-funnel digital media opportunities.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">However, this narrow focus often leads to chasing smaller retargetable audiences and limits potential customer acquisition. Sustainable growth in today&#8217;s market relies on maintaining a constant flow of new prospects through brand awareness and consideration.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tHow we can help\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Our digital media specialists integrate programmatic advertising into a full-funnel approach, bringing in net-new prospects and expanding your audience beyond immediate buyers. With advanced measurement and best-in-class machine learning, we ensure your messaging reaches the right customers, at the right time, through the right placements to drive higher-quality traffic and conversions.<br><br>Our programmatic toolkit replaces the &#8216;spray and pray&#8217; approach with more targeted solutions, giving you greater control over scaling audiences, first- and third-party data targeting, bid optimization, media planning, and machine learning. This enables us to achieve a wide range of growth metrics and ensures a holistic growth marketing approach where programmatic is almost always part of the entire customer journey.<br><br>With our help, you can diversify your digital media channels through various programmatic mediums, such as native, display, audio, video, connected TV (CTV), over-the-top media (OTT), out-of-home (OOH), and digital out-of-home (DOOH). Our brand safety and fraud prevention measures are top-notch, incorporating in-platform and proprietary tactics to protect your digital media campaign from fraudulent impressions or clicks.<br><br>We continuously work on enhancing your performance, utilizing creative strategy audits through competitive analyses and historical data deep dives. We also leverage our cross-device conversion tracking to understand every touchpoint of the customer journey and effectively track users from initial exposure to eventual conversion.<br><br>Our tailored solutions fit your unique situation, working with best-in-class DSPs, DMPs, and other providers and partners. Our programmatic strategy is never one-size-fits-all, starting with a clear objective and understanding your target audience. Our dynamic media plans allow us to reach digital audiences effectively, focusing on increasing customer acquisition, maximizing campaign performance, and driving growth through automated optimization.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-c3262368e084f68593b178d7e76c2e22\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button><\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-c3262368e084f68593b178d7e76c2e22\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/3qpardot.deptagency.com\/l\/577981\/2023-03-21\/lrlrgj\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4148661,"parent":30906,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"categories":[540],"person":[39644],"class_list":["post-4200059","service","type-service","status-publish","has-post-thumbnail","hentry","category-growth-en-dk"],"acf":{"dept_is_3q_page":false,"featured_case_study_1":"","featured_case_study_2":"","listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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