{"id":4200028,"date":"2023-04-12T00:13:31","date_gmt":"2023-04-11T22:13:31","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/digital-marketing\/paid-search\/"},"modified":"2023-10-05T11:03:19","modified_gmt":"2023-10-05T09:03:19","slug":"paid-search","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/","title":{"rendered":"Paid search"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<button class=\"btn btn__color--white block-panel-with-rich-text__back-button\" onclick=window.history.back()>\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__arrow-left-circle\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' fill='none' viewBox='0 0 24 24'><g class='symbol'><path stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5' d='M12.479 6.74L6.739 12l5.74 5.26M7.217 12H17.74'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill='currentColor' fill-rule='evenodd' d='M1 12c0 6.075 4.925 11 11 11s11-4.925 11-11S18.075 1 12 1 1 5.925 1 12zm5.233.553l5.739 5.26 1.013-1.105-4.318-3.958h9.072v-1.5H8.667l4.318-3.958-1.013-1.106-5.74 5.261L5.63 12l.604.553z' clip-rule='evenodd'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t<\/button><h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tPaid search\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tUnleash the power of your ad spend and dominate search engine results\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">We&#8217;re a team of paid search experts who love helping our clients achieve their goals. We&#8217;ve had the privilege of working with some amazing market leaders and have a solid track record of delivering great results. We leave no stone unturned when it comes to optimizing account structures, keywords, ad copy, and more.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tHow we can help\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Our cutting-edge automation tools and proprietary tactics allow us to execute PPC management strategies and services with precision and drive bottom-line results that will exceed expectations and lead to a long-lasting path to growth.<br><br>By leveraging first-party data, we craft messaging and optimize KPIs across the entire buyer journey. And with our Premier and Elite agency partnerships with Google and Microsoft Advertising, we have the inside scoop on exclusive tools, early platform briefings, and industry insights that keep our clients ahead of the competition.\u00a0\u00a0<br><br>We are dedicated to pushing the limits of paid search, using rigorous experimentation plans to refine strategies and uncover the most effective levers for bidding, audience targeting, cookieless tracking, and creative strategies. With automation and algorithmic management, we build data-driven campaigns that optimize CTR and drive revenue.<br><\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-656198e7eef5280162baf0a28e45c4e5\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button><\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-656198e7eef5280162baf0a28e45c4e5\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/3qpardot.deptagency.com\/l\/577981\/2023-03-21\/lrlrgj\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4148895,"parent":30906,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"categories":[540],"person":[39644],"class_list":["post-4200028","service","type-service","status-publish","has-post-thumbnail","hentry","category-growth-en-dk"],"acf":{"dept_is_3q_page":false,"featured_case_study_1":"","featured_case_study_2":"","listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid search - DEPT\u00ae pay-per-click (PPC) management services<\/title>\n<meta name=\"description\" content=\"DEPT\u00ae&#039;s paid search\/PPC management strategies and services are done with precision to drive bottom-line results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid search - DEPT\u00ae pay-per-click (PPC) management services\" \/>\n<meta property=\"og:description\" content=\"DEPT\u00ae&#039;s paid search\/PPC management strategies and services are done with precision to drive bottom-line results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T09:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/paid-search-concept.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"3138\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/\",\"url\":\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/\",\"name\":\"Paid search - DEPT\u00ae pay-per-click (PPC) management services\",\"isPartOf\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/paid-search-concept.jpg\",\"datePublished\":\"2023-04-11T22:13:31+00:00\",\"dateModified\":\"2023-10-05T09:03:19+00:00\",\"description\":\"DEPT\u00ae's paid search\/PPC management strategies and services are done with precision to drive bottom-line results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#breadcrumb\"},\"inLanguage\":\"en-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-DK\",\"@id\":\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#primaryimage\",\"url\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/paid-search-concept.jpg\",\"contentUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/paid-search-concept.jpg\",\"width\":2100,\"height\":3138,\"caption\":\"paid search concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.deptagency.com\/en-dk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growth Marketing\",\"item\":\"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Paid search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\",\"url\":\"https:\/\/www.deptagency.com\/en-uki\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-DK\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paid search - DEPT\u00ae pay-per-click (PPC) management services","description":"DEPT\u00ae's paid search\/PPC management strategies and services are done with precision to drive bottom-line results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/","og_locale":"en_US","og_type":"article","og_title":"Paid search - DEPT\u00ae pay-per-click (PPC) management services","og_description":"DEPT\u00ae's paid search\/PPC management strategies and services are done with precision to drive bottom-line results.","og_url":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/","og_site_name":"DEPT\u00ae","article_modified_time":"2023-10-05T09:03:19+00:00","og_image":[{"width":2100,"height":3138,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/paid-search-concept.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/","url":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/","name":"Paid search - DEPT\u00ae pay-per-click (PPC) management services","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/paid-search-concept.jpg","datePublished":"2023-04-11T22:13:31+00:00","dateModified":"2023-10-05T09:03:19+00:00","description":"DEPT\u00ae's paid search\/PPC management strategies and services are done with precision to drive bottom-line results.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#breadcrumb"},"inLanguage":"en-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-DK","@id":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/paid-search-concept.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/paid-search-concept.jpg","width":2100,"height":3138,"caption":"paid search concept"},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/paid-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-dk\/"},{"@type":"ListItem","position":2,"name":"Growth Marketing","item":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/"},{"@type":"ListItem","position":3,"name":"Paid search"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-DK"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/service\/4200028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/types\/service"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/users\/94"}],"version-history":[{"count":1,"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/service\/4200028\/revisions"}],"predecessor-version":[{"id":4200029,"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/service\/4200028\/revisions\/4200029"}],"up":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/service\/30906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/media\/4148895"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/media?parent=4200028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/categories?post=4200028"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-dk\/wp-json\/wp\/v2\/person?post=4200028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}