{"id":28327,"date":"2021-04-08T06:32:03","date_gmt":"2021-04-08T06:32:03","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=service&#038;p=28327"},"modified":"2023-07-20T11:49:57","modified_gmt":"2023-07-20T09:49:57","slug":"data-intelligence","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-dk\/service\/growth\/data-intelligence\/","title":{"rendered":"Data &#038; Intelligence"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tData &amp; Intelligence\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tWhatever your business, the realities of today\u2019s economy mean that those with the best data systems and capabilities will win. Data is the cornerstone upon which companies are building their digital transformations and driving personalisation. But without a clear vision and metrics to guide strategies and decisions, data projects can often drag on for years.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Collecting, interpreting and translating data into useful insights is something we do every day. Our team of 100+ data scientists and analysts use data and segmentation strategies to drive decision making and design effective brand experiences. We identify and prioritise quick wins. Data is only relevant if you understand what it means, that\u2019s why we help you with user-friendly platforms and dashboards to find new sources of growth.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tHow we can help\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">We offer a variety of qualitative and quantitative research methodologies to formulate a deep understanding of the user. Who is your target customer, and how do they behave? What devices and channels do they use? Is the design of your website or app helping users to reach their goal? These questions are important to take into consideration before you make any decisions with far-reaching consequences.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">We know how to establish a customer data platform (CDP), ensuring you have an extensive database of customer profiles at your disposal. With a data management platform (DMP), you\u2019re assured of detailed insights into your various audience segments, enabling you to pinpoint the right people at the right time. And, of course, we\u2019ll help you to stay within the boundaries of data privacy regulations, ensuring your business stays above board as it grows.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Web analytics data can tell us exactly what people are doing on your platform, but leave one question unanswered: why are they doing what they\u2019re doing? That\u2019s where qualitative research like interviews and user testing comes in, enabling you to see a full view of user behaviour.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">We know how to establish a customer data platform (CDP), ensuring you have an extensive database of customer profiles at your disposal. With a data management platform (DMP), you\u2019re assured of detailed insights into your various audience segments, enabling you to pinpoint the right people at the right time. And, of course, we\u2019ll help you to stay within the boundaries of data privacy regulations, ensuring your business stays above board as it grows.<br><br>With these tools at your disposal, future planning is driven by informed decisions. And informed decisions yield results.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tOur Data &amp; Intelligence Services\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\"><a href=\"https:\/\/www.deptagency.com\/en-dk\/service\/digital-marketing\/data-intelligence\/data-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Strategy<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-dk\/service\/digital-marketing\/data-intelligence\/analytics-data-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics &amp; Data Management <\/a>\/ <a href=\"https:\/\/www.deptagency.com\/en-dk\/service\/digital-marketing\/data-intelligence\/data-science-machine-learning-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Science, Machine Learning &amp; AI<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-dk\/service\/digital-marketing\/data-intelligence\/research-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research &amp; Insights<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-dk\/service\/digital-marketing\/data-intelligence\/conversion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversion <\/a><a href=\"https:\/\/www.deptagency.com\/en-gb\/service\/growth\/data-intelligence\/data-visualisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\/ Data Visualisation <\/a>\/ <a href=\"https:\/\/www.deptagency.com\/en-dk\/service\/digital-marketing\/data-intelligence\/cdp-customer-data-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDP: Customer Data Platform<\/a><\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-985421841fa9002a1445976ef5766881\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' 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