{"id":4329634,"date":"2025-10-22T15:16:32","date_gmt":"2025-10-22T13:16:32","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&#038;p=4329634"},"modified":"2025-10-22T15:43:52","modified_gmt":"2025-10-22T13:43:52","slug":"dept-10th-anniversary-growth-invention","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/dept-10th-anniversary-growth-invention\/","title":{"rendered":"DEPT\u00ae marks 10th anniversary and doubles down on Growth Invention"},"content":{"rendered":"<div class=\"block-insight-intro\">\n\t<div\n\t\tclass=\"block-insight-intro__meta\"\n\t\tdata-animation=\"scale-fade\">\n\t\t<div\t\t\tclass=\"block-insight-intro__badge bg-refreshed-cyan\"\n\t\t\t>\n\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><mask id='3a72ca2e-6927-4b14-9d63-99a32ea39227' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='16' height='16'><path fill='#D9D9D9' stroke='#fff' d='M.5.5h15v15H.5z'\/><\/mask><g mask='url(#3a72ca2e-6927-4b14-9d63-99a32ea39227)'><path d='M4.167 11.167H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' fill='currentColor'\/><path d='M2.667 12.667V3.333m1.5 7.834H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/g><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<h1\tclass=\"text text-sans-60 block-insight-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >DEPT\u00ae marks 10th anniversary and doubles down on Growth Invention<\/h1><div class=\"author block-insight-intro__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/Ines-Saraiva-150x150.jpeg\"\n\t\t\talt=\"In\u00eas Saraiva\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tIn\u00eas Saraiva\t\t<br \/>\n\t\tGlobal Communications &amp; PR Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-insight-intro__insight-meta\" data-animation=\"slide-fade\">\n\t\t\t\t\t<div class=\"block-insight-intro__insight-meta-item\">\n\t\t\t\t<span class=\"block-insight-intro__insight-meta-label\">\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t<span>\n\t\t\t\t\tOctober 22, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/DEPT-Leadership-1920x1080-1.webp\"\n\t\talt=\"DEPT\u00ae marks 10th anniversary and doubles down on Growth Invention\"\n\t\tclass=\"block-insight-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\">\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Global marketing services and technology company DEPT\u00ae is marking 10 years of growth with a bold vision to help clients find new, fast, and unexpected ways to unlock growth.<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>DEPT\u00ae\u2019s new positioning as The Growth Invention Company is powered by its proprietary Growth Invention Framework. This structured approach combines marketing, technology, and data to enable clients to invent, test, and scale new growth drivers.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/1128775502?share=copy&amp;fl=sv&amp;fe=ci\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"598e5bcd\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"598e5bcd\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">How can you grow faster than the world is changing? How can you stay ahead of your customers? Many companies address challenges like these by creating a department to drive growth and invent the future. But imagine an entire company designed around that same principle.Imagine what that company could do. That company is DEPT\u00ae &#8211; a growth invention company at the intersection of technology and marketing and home to the world&#8217;s most ambitious brands. Inventing new paths to customer growth. 4,000 global experts, 50\/50 technology and marketing. First and fast. Partner led. New creative ways to connect with customers, new routes to commerce, turning customers into growth engines. It&#8217;s invention that fuels growth that matters. Faster, more agile, more innovative. DEPT\u00ae is perfectly engineered for this mission. The world doesn&#8217;t wait for growth. Together we can invent it for the now, the near, and for the next.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >\u201cGrowth isn\u2019t optional. Companies are trying to navigate paths to growth. The fact is that growth is the CEO&#8217;s top priority. Businesses need to grow faster than the world is changing, and the brands that win won\u2019t be the ones who adapt the quickest, but the ones who invent the future first. And the legacy models are not built for that.\u201d<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" > Dimi Albers, Global CEO, DEPT\u00ae<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><br><br>DEPT\u00ae\u2019s repositioning reflects the company\u2019s own growth trajectory over the past decade. With 4,000 specialists across 30 offices worldwide, DEPT\u00ae applies Growth Invention across AI, brand &amp; media, customer experience, commerce, technology, and CRM \u2014 delivering measurable growth for some of the world\u2019s most ambitious companies, including Google, Lufthansa, eBay, Coach, and Logitech.<br><br>From day one, DEPT\u00ae was built differently: owned by 200 partners who drive the business, operating one global team that combines marketing and technology 50\/50, designed to deliver outcomes faster and more simply. This means that rather than simply keeping up, DEPT\u00ae is engineered to help clients get ahead.<br><br>To accompany their new positioning, DEPT\u00ae is introducing a refreshed brand identity anchored by the Star, a symbol of forward motion, flexibility, and connection. The new identity places clients at the center, symbolizing how DEPT\u00ae unites marketing and technology to unlock growth.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/DEPT-logo-blurred-runner.webp\"\n\t\t\t\t\talt=\"DEPT logo blurred runner\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\n\t<\/div>\n\n<div class=\"block-custom-listing\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >ON OUR <span class=\"is-fancy-serif\">Mind<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/en-dk\/insights\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tVIEW ALL INSIGHTS<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/en-dk\/insight\/dept-brings-its-cannes-style-moments-year-round-with-future-club\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/DFC-INSIGHT-IMAGE-1-1920X1080.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>News<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>DEPT\u00ae brings its Cannes-Style moments year-round with Future Club<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/en-dk\/insight\/the-kpi-that-moves-b2b-digital-transformation-forward\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/01\/Pilot-to-orchestration-feature.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Tech &amp; Data<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>The KPI that moves B2B digital transformation forward<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/en-dk\/insight\/how-universal-commerce-protocol-will-change-commerce\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/01\/Universal-Commerce-Protocol-1920x1080-1.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 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