{"id":4324475,"date":"2025-08-20T16:44:08","date_gmt":"2025-08-20T14:44:08","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4324475"},"modified":"2025-08-21T17:02:55","modified_gmt":"2025-08-21T15:02:55","slug":"roadmap-ai-commerce-today-tomorrow-next-decade","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/roadmap-ai-commerce-today-tomorrow-next-decade\/","title":{"rendered":"Roadmap for AI commerce: Today, tomorrow, & the next decade"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tRoadmap for AI commerce: Today, tomorrow, & the next decade<\/h1>
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\n\t\tJob Deibel\t\t
\n\t\tDirector, Data & AI \n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tAugust 20, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tThe pace of AI innovation is staggering, leaving commerce leaders feeling caught in a whirlwind of new tools and trends.<\/p>\n\tWhat\u2019s more challenging is that the hype often overshadows what’s actually possible (and profitable) for your brand today.

Therefore, the key is to move with intention and focus on real-world applications that build momentum, create a unique advantage, and prepare you for the future of commerce, one step at a time.\u00a0

So what should commerce leaders focus on now vs. in the future? Based on the successes (and failures) we\u2019ve seen at DEPT\u00ae, here are some immediate, in-the-next-year, and future AI-powered shopping initiatives for brands.<\/p><\/div>\n\t\n\t<\/div>\n\n\n\tToday: Leverage current AI-powered features<\/h2>\n\tThe “Today” of AI is about leveraging tools that already exist, and are quickly becoming table stakes for any competitive e-commerce player. These are the foundational capabilities that build efficiency and customer-centricity.

Chatbots:<\/strong> Today\u2019s chatbots are advanced, conversational, and brand-aware. They can improve customer service and answer unique product questions right away, leading to informed users and higher conversion. For example, DEPT\u00ae helped essence create \u201cKenna,\u201d a beauty adviser who could recommend products<\/a> and give advice.\u00a0\u00a0

Next-best offers<\/strong>: The principle is straightforward: AI is better than standard \u201crecommended product\u201d functionality. When implementing an AI-powered NBO model for a large beauty brand, we saw a 500% increase in revenue<\/a> from NBO-driven communications compared to mass promotions.\u00a0\u00a0

In-platform features<\/strong>: Every major commerce platform is racing to provide the best AI tooling for its client base. Salesforce has AgentForce, Shopify has Magic, and BigCommerce is rebuilding for an agentic world. These tools will enable faster adoption and customisation without lengthy build or buy processes. The best choice is to utilise the features available in your current commerce platform.

The zero-click reality: <\/strong>AI-driven search engines are increasingly answering queries directly, making your organic traffic more precarious than ever. Brands must now focus on strategies that make their products discoverable and desirable within these new ecosystems. This means optimising product data for voice search, rich snippets, and other on-SERP features. Our deep dive into zero-click searches<\/a> is essential reading for any CMO concerned about future-proofing their traffic.

Content creation to solve growing commerce problems:<\/strong> Not every AI-generated asset has been a hit<\/a>. But plenty have, including Otrium, which created “Ovatars,” AI-powered, digital models that help showcase unsold fashion items<\/a>. This solution addresses the lack of models for every item while also revitalising past-season inventory. It’s a uniquely Otrium solution to a fashion-specific problem.<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t
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