{"id":4274054,"date":"2024-11-13T16:41:22","date_gmt":"2024-11-13T14:41:22","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-is-named-one-of-forresters-12-top-media-management-services-providers\/"},"modified":"2024-11-25T10:39:19","modified_gmt":"2024-11-25T08:39:19","slug":"dept-is-named-one-of-forresters-12-top-media-management-services-providers","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/dept-is-named-one-of-forresters-12-top-media-management-services-providers\/","title":{"rendered":"DEPT\u00ae is named one of Forrester\u2019s 12 top Media Management Services Providers\u00a0"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/en-dk\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae is named one of Forrester\u2019s 12 top Media Management Services Providers\u00a0\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Forrester-_-2024-_-Insight-_-Phrase-1164x655-2.png\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/12\/Kristin-Cronin-Dept-1-1-150x150.jpg\"\n\t\t\talt=\"Kristin Cronin\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tKristin Cronin\t\t<br \/>\n\t\tHead of Marketing US\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t13 November 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >The media world is changing fast\u2014AI, personalisation at scale, and dynamic campaign optimisation are shaking things up, while the phase-out of cookies and the rise of retail media commerce and social commerce are giving brands both challenges and exciting opportunities. <br><br>CMOs aren\u2019t just looking for partners to run campaigns\u2014they need innovation. And that\u2019s where DEPT\u00ae steps in.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >We\u2019ve worked with brands for many years to support their media strategy. Our creative and media practice has grown steadily and we\u2019ve always believed we are well-positioned to help any brand drive growth thanks to our 50\/50 tech and marketing capabilities.\u00a0<br><br>This is why we are proud to join the ranks of the top media buyers globally according to The Forrester Wave\u2122: Media Management Services, Q4 2024. DEPT\u00ae has been included in this Wave for the first time.\u00a0<br><br>The report analyses the 12 most significant global Media Management Services providers across 22 criteria.\u00a0\u00a0<br><br>In the report, Forrester notes \u201cThe collapse of the traditional marketing funnel sets brand marketing and performance marketing practices on a collision course and opens an opportunity for companies to create better marketing experiences that match consumers\u2019 nonlinear purchase expectations and drive higher ROI.\u201d<\/p><\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing cta-text--reduce-top-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--m heading__align--left cta-text__content\">\n\t\t\t<a href=\"https:\/\/reprint.forrester.com\/reprints\/the-forrester-wavetm-media-management-services-q4-2024-58d13ee0\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full Forrester Wave\u2122: Media Management Services, Q4 2024 report<\/a>\t<\/h2><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/forrester-wave-media-services-2024-dept.webp\"\n\t\t\t\t\talt=\"Forrester Wave: Media Management Service Providers, Q4 2024\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Evaluation summary<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Forrester evaluated 12 vendors across 22 criteria grouped into three main categories: current offering, strategy, and customer feedback. DEPT\u00ae received the highest possible score in the content production criterion which we believe is in recognition of our ability to integrate media and creative resources to deliver comprehensive, next-generation creative intelligence, automation, and production to build and scale marketing content.<br><br>We also scored among the second highest in the following criteria within the Current Offering category: media planning, communications strategy, performance media, commerce media, intelligence, analytics and insights, media measurement and attribution, influencer marketing, and media responsibility. We also scored among the second highest in the following criteria within the Strategy section category: vision, partner ecosystem, talent strategy, and global delivery strategy.<br><br>In its vendor profile in the report, Forrester states \u201cDEPT\u00ae excels at integrating content with digital media via its AI-powered content automation platform, Lightspeed\u201d and that reference customers validate our \u201ccompetency in digital buying, performance media, media intelligence and analytics, as well as savvy, proactive, tenured teams.\u201d\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >When tech, marketing, and AI come together, great things happen. We\u2019ve been in the media management game for a long time with our proven ability to blend creative and media to achieve results, but this is a nice milestone for DEPT\u00ae. We\u2019re rightfully standing alongside some of the biggest names in the industry, managing over $4 billion for our global clients.\u201d<br><\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Dimi Albers, Global CEO at DEPT\u00ae<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Pioneering the future of media<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>While we are newcomers to the Forrester Wave, we\u2019ve been helping shape the future of media for many years. We\u2019ve grown significantly in the past five years, and our creative and media practice has expanded around the world. We\u2019re not slowing down anytime soon.\u00a0<br><br>Our 50\/50 split in tech and marketing ensures we deliver impactful, personalized, and creative media solutions, and our strategic consulting capabilities combined with world-class creativity, media, content and data, help clients achieve bold outcomes quickly. And, as the first full-service AI-native agency, we integrate AI into all our operations.<\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-statement block-statement__background-color--backgroundGrey block-statement__align--left\">\n\t<p\t\tclass=\"typography block-statement__title typography__color--onyxGrey typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\t<a href=\"https:\/\/reprint.forrester.com\/reprints\/the-forrester-wavetm-media-management-services-q4-2024-58d13ee0\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full Forrester Wave\u2122: Media Management Services, Q4 2024 report<\/a>\t<\/p><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":51,"featured_media":4272925,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[928],"insight-topics":[42574],"class_list":["post-4274054","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DEPT\u00ae is named one of Forrester\u2019s 12 top Media Management Services Providers\u00a0 - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"While we are newcomers to the Forrester Wave, we\u2019ve been helping shape the future of media for many years. 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