{"id":4236731,"date":"2024-05-10T12:23:15","date_gmt":"2024-05-10T10:23:15","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/rising-virtual-stars-navigating-the-potential-pitfalls-of-ai-influencers\/"},"modified":"2025-11-27T10:08:18","modified_gmt":"2025-11-27T08:08:18","slug":"rising-virtual-stars-navigating-the-potential-pitfalls-of-ai-influencers","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/rising-virtual-stars-navigating-the-potential-pitfalls-of-ai-influencers\/","title":{"rendered":"Rising (virtual) stars: Navigating the potential & pitfalls of AI influencers"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tRising (virtual) stars: Navigating the potential & pitfalls of AI influencers\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tVictor Marcus Lunde\t\t
\n\t\tAccount Director & Head of Business Development\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t10 May 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tInstagram users first met Lil Miquela in 2016, a Brazilian singer with flawless features and a penchant for streetwear. But Lil Miquela had a secret. Unlike other rising stars, she wasn’t real. Created by Brud, a digital advertising agency specializing in CGI, Lil Miquela was the first of a new breed: the AI influencer.

Typically developed and managed by creative agencies, these virtual influencers are not just faces on a screen \u2013 they have backstories, interests, and opinions. Their social media feeds are carefully curated with trendy outfits, stunning visuals, and engaging captions.

They are extremely profitable for their creators, generating revenue through brand partnerships. Miquela, for instance, brings Brud around $10M yearly<\/a>.\u00a0

But are they just as beneficial for brands? Let’s explore the potential and pitfalls of AI influencers and whether you should consider leveraging them.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t