{"id":4235144,"date":"2024-05-02T00:23:10","date_gmt":"2024-05-01T22:23:10","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-retail-brands-driving-digital-innovation-in-person-experiences\/"},"modified":"2024-05-17T08:57:29","modified_gmt":"2024-05-17T06:57:29","slug":"how-retail-brands-driving-digital-innovation-in-person-experiences","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/how-retail-brands-driving-digital-innovation-in-person-experiences\/","title":{"rendered":"How retail brands are driving digital innovation through in-person experiences"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tHow retail brands are driving digital innovation through in-person experiences\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tVictor Marcus Lunde\t\t
\n\t\tAccount Director & Head of Business Development\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t2 May 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tFrom amateur runners analysing their gait to tweens comparing colors of blush<\/a>, physical stores are back, baby.\u00a0
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For decades, commerce brands have been shifting their strategy to online channels. And while those channels are still a defining piece of the puzzle, there are compelling reasons to re-focus on your physical locations.\u00a0
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It\u2019s not that e-commerce growth is faltering. Online purchases will continue to grow<\/a> as consumers embrace the convenience of one-tap shopping.\u00a0

However physical stores offer both consumers and brands something that digital channels can\u2019t.

For consumers<\/strong>: An experience and community; for brands<\/strong>: insights and innovation. And when you combine this with connected digital channels<\/em>, you\u2019ve got something special.\u00a0\u00a0

As brands seek to draw in the public, in-store experiences have begun to evolve beyond transactional spaces. Less \u201cstore\u201d and more \u201cconnected, immersive experience.\u201d Your physical locations can attract new consumers who want to explore, learn, test products, and have some fun.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t