{"id":4234288,"date":"2024-04-16T16:03:46","date_gmt":"2024-04-16T14:03:46","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/"},"modified":"2024-04-30T10:47:52","modified_gmt":"2024-04-30T08:47:52","slug":"disruption-data-d2c-2024-automotive-industry-digital-trends","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/","title":{"rendered":"Disruption, data &#038; D2C: 2024 automotive industry digital trends"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/en-dk\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tDisruption, data &#038; D2C: 2024 automotive industry digital trends\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/06\/woman-using-app-in-car.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Katrine-Andersen-150x150.jpeg\"\n\t\t\talt=\"Katrine Andersen\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tKatrine Andersen\t\t<br \/>\n\t\tCommercial &amp; Client Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t16 April 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-statement block-statement__background-color--white block-statement__align--left\">\n\t<p\t\tclass=\"typography block-statement__title typography__color--onyxGrey typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tTechnological advancements, the rise of electric vehicles, and sustainability concerns are reshaping the automotive industry landscape. <br><br>These changes impact all players, from the original equipment manufacturers (OEMs) who build vehicles, to the dealerships that sell them, to the customers who buy them. Not to mention, the software companies driving innovation in cars themselves.\u00a0\t<\/p><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tNewcomers are disrupting the industry, boasting the advantage of agility against legacy OEMs. Chinese manufacturers in particular are drawing attention as brands like BYD make headlines for surpassing Tesla in 2023. As intense competition and price wars heat up globally, 2024 stands to be a transformational year for both automakers and consumers.\u00a0<br><br>As we hurdle toward a highly-connected, electric vehicle-driven market, drivers\u2019 expectations are rapidly shifting, and OEMs need to shift priorities alongside them.<br><br><em>\u201cElectric vehicles, digital-first buying models, technology-led information systems, and self-driving solutions will become the standard.\u201d<\/em><br><br>\u2014 Peter van Alphen, Strategy Director, Growth, Europe\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F&#038;text=Disruption,%20data%20&#038;%20D2C:%202024%20automotive%20industry%20digital%20trends\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--l heading__align--left cta-text__content\">\n\t\t\t<strong>Trend 01<\/strong> \u2013 From dealerships to e-commerce platforms: Automakers must make room for better experiences\t<\/h2><\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing cta-text--reduce-top-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--m heading__align--left cta-text__content\">\n\t\t\t<em>Car owners want a digital-first experience with complementary virtual interaction\u2014the convenience of buying online with the personal touch of a dealer.<\/em>\t<\/h2><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFor decades, legacy OEMs have fostered successful partnerships with dealerships, bypassing the need for direct-to-consumer (D2C) platforms. However, with the emergence of competitors like BYD and Tesla and growing customer expectations for an omnichannel car buying experience, adhering to the conventional approach has become increasingly untenable.\u00a0<br><br>That\u2019s not to say dealerships are becoming redundant, but their role is morphing into experience hubs, and brands\u2019 digital presence are rising to support this.\u00a0<br><br>Modern automotive e-commerce platforms must allow customers to effortlessly explore, compare, and purchase vehicles online from the comfort of their homes. As the industry increasingly transitions to online purchasing channels, DEPT\u00ae has helped many car brands build and market their e-commerce solutions.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F&#038;text=Disruption,%20data%20&#038;%20D2C:%202024%20automotive%20industry%20digital%20trends\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-stats-panel block-stats-panel__color--platinum is-half-height\">\n\t\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t61%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\t<a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/online-sales-and-subscriptions-will-shape-tomorrows-car-financing-journey\">Respondents<\/a> who plan to order their <br>next leased\/subscription vehicle online\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t55%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\t<a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/online-sales-and-subscriptions-will-shape-tomorrows-car-financing-journey\">Respondents<\/a> who plan to order <br>their next EV online\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t355%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tPredicted growth of automotive <br><a href=\"https:\/\/www.statista.com\/statistics\/1347248\/global-automotive-e-commerce-market-size\/\">e-commerce market<\/a> from 2021 to 2031<br>\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tWhat\u2019s next for dealerships?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDealerships still play a crucial role in the purchase journey, yet other touchpoints are gaining equal importance. There&#8217;s a clear need for refinement in the overall experience, both online and in-person.<br><br>Nowadays, by the time customers reach a dealership, they\u2019ve already completed the bulk of their discovery and interest journey online. But despite the shift toward the majority of brand interactions occurring online, visiting physical locations (dealerships or showrooms) remains a fixed component of the buyer\u2019s journey.\u00a0<br><br>Regardless of how immersive an auto e-commerce experience is, the vast majority of car shoppers still want to view or test drive vehicles in person\u201490% in fact, according to a McKinsey study.\u00a0<br><br>Because this purchase journey spans on- and offline touchpoints, it\u2019s critical for OEMs and dealerships to maintain a communicative and collaborative <a href=\"https:\/\/www.deptagency.com\/en-dk\/insight\/solving-the-middle-funnel-data-disconnect-for-automotive-brands\/\">data-sharing relationship<\/a>.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F&#038;text=Disruption,%20data%20&#038;%20D2C:%202024%20automotive%20industry%20digital%20trends\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tHow can OEMs meet the growing need for omnichannel experiences?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--lightGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li><strong>Unified customer experience both online and offline<\/strong>: By maintaining the brand&#8217;s personality and values across all online touchpoints, in-person experiences at dealerships\/showrooms, and post-purchase in-car interactions.<\/li><li><strong>Data integration and analytics for highly personalized experiences<\/strong>: Establishing a robust CRM system built on advanced data, AI, and segmentation techniques.<\/li><li><strong>Retaining engagement through immersive virtual showrooms<\/strong>: Facilitating users&#8217; configuring their dream car through immersive and user-friendly online platforms elevates the overall brand experience.<\/li><li><strong>Establishing a presence on emerging platforms<\/strong>: By enhancing brand awareness through digital channels such as TikTok, Twitch, Amazon, and even Reddit.\u00a0<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F&#038;text=Disruption,%20data%20&#038;%20D2C:%202024%20automotive%20industry%20digital%20trends\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--white\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media block-panel-with-image-and-rich-text__media--framed\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Brian-Robinson.jpg\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--white\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tIn the fast-changing automotive sector, legacy OEMs are pivoting to an omnichannel strategy to stay ahead and maintain relevance.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Today\u2019s consumers demand omnichannel experiences that merge the convenience of online shopping with the tangible feel of offline interactions, compelling OEMs to rethink the traditional sales approach.<br><br>Embracing D2C models and making the most of e-commerce platforms enables OEMs to forge direct connections with their audience, delivering tailored experiences and insights that conventional dealerships fall short of. This direct interaction is vital for understanding consumer needs, preferences, and feedback, empowering OEMs to adjust and innovate.<br><br>Reinventing dealerships into experiential showrooms is, therefore, key to nurturing brand loyalty and setting them apart from the competition. These physical experiences provide consumers with a hands-on connection to the brand, offering immersive experiences that enhance online platforms designed to facilitate the sales process.<br><br>\u2014 Brian Robinson, Managing Director, UK<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<a href=\"https:\/\/www.deptagency.com\/case\/a-brand-campaign-to-reimagine-charging\/\" class=\"case-teaser-v2 block-case-teaser-v2__case-teaser-v2\">\n\t<div\n\t\tclass=\"image-wrap case-teaser-v2__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/11\/regraded-AUDI-Amsterdam-\u00a9rachelecclestone-093827-file1938-scaled.jpg\"\n\t\t\t\tclass=\"image case-teaser-v2__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\n\t<div class=\"case-teaser-v2__meta\">\n\t\t<p\t\tclass=\"typography case-teaser-v2__client typography__color--white typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tFeatured work: Audi\t<\/p><p\t\tclass=\"typography case-teaser-v2__title typography__color--white typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tA brand campaign to reimagine charging\t<\/p>\t<\/div>\n\n\t<button\tclass=\"cta-button case-teaser-v2__cta cta-button__color--white cta-button__style--regular has-parent-hover has-alt-padding is-lowercase\" >\n\t\n\t\t\t<span>\n\t\t\tView Case study\t\t<\/span>\n\t\n<\/button><\/a>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--l heading__align--left cta-text__content\">\n\t\t\t<strong>Trend 02<\/strong> \u2013 Same car, new software: Software redefines automaker competition\t<\/h2><\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing cta-text--reduce-top-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--m heading__align--left cta-text__content\">\n\t\t\t<em>When it comes to passenger cars, consumers place similar importance on software features and physical attributes of the car. According to <a href=\"https:\/\/www.statista.com\/forecasts\/997119\/purchase-criteria-for-cars-in-the-us\">Statista research<\/a>, respondents equally considered good smartphone and internet connectivity and having their preferred make as especially important characteristics for buying a car.\u00a0<br><\/em>\t<\/h2><\/div>\n\n<div class=\"block-stats-panel block-stats-panel__color--richBlack is-half-height\">\n\t\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t17%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tOf customers are <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/corporate-business-building-to-unlock-value-in-automotive-connectivity\">satisfied<\/a> <br>with current in-car features\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t91%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tProjected <a href=\"https:\/\/www.juniperresearch.com\/research\/telco-connectivity\/operator-strategies\/connected-vehicles-research-report\/\">market growth<\/a> of <br>connected vehicles from 2023-2027\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tBasic connectivity features are now the expectation, not just a nice to have. And as in-car technology becomes increasingly sophisticated and complex while engines become less so, OEMs must shift their focus from hardware to software.\u00a0\u00a0<br><br>Connectivity is no longer an afterthought, especially in the rapidly growing EV market. Customers now actively seek personalised, software-driven solutions that seamlessly integrate with their regional preferences and individual budgets. Catering to these diverse needs will be a key differentiator for automotive brands in 2024 and beyond.<br><br><a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/corporate-business-building-to-unlock-value-in-automotive-connectivity\">By 2030<\/a>, 95% of new vehicles sold globally will be connected, with 12% equipped with level three or four autonomous-driving capabilities (compared with 1% in 2025).\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F&#038;text=Disruption,%20data%20&#038;%20D2C:%202024%20automotive%20industry%20digital%20trends\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"quote block-quote__quote quote__theme--richBlack\">\n\n\t<div class=\"quote__content\" >\n\t\t<h2 class=\"heading heading__color--white heading__align--left quote__heading\">\n\t\t\t<em>Every automotive player is adapting to a new software frontier. However, incumbents have to move away from rigid, \u2018Tayloristic\u2018 organisational structures to unlock the full potential of creativity, empowerment, and responsiveness<\/em>.\t<\/h2><p class=\"paragraph paragraph__color--white paragraph__align--left quote__paragraph\">Elmar Pritsch, Partner at Deloitte Consulting GmbH<\/p>\t<\/div>\n\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tOEMs can forget data silos if they rethink collaborations\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThe automotive industry sits on a treasure trove of data, but without advanced analytics and business intelligence, many OEMs struggle to translate it into the dynamic software experience customers expect.\u00a0<br><br>For companies historically characterised by hardware, facing this challenge requires more than just internal expertise. <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/the-software-defined-vehicle-revolution.html?gclid=CjwKCAjwgsqoBhBNEiwAwe5w08s6Q-KqRLSPSD6KHeqg6gqrYYYbfR00nRK3-mlqgUw_sd55joCH5RoCJoUQAvD_BwE\">Deloitte&#8217;s recent report<\/a> emphasises that the solution is collaboration with outsiders: tech companies, regulators, and other stakeholders.\u00a0<br><br>By working with teams specialised in harnessing and leveraging data, automakers stand to unlock a world of opportunity to gain competitive advantages in the increasingly software-driven market.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F&#038;text=Disruption,%20data%20&#038;%20D2C:%202024%20automotive%20industry%20digital%20trends\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--richBlack\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media block-panel-with-image-and-rich-text__media--framed\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/10\/Henry-Daubrez.png\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\t\t\t\talt=\"Henry Daubrez\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--richBlack\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--m heading__align--left block-heading__heading\">\n\t\t\tWith tech and cars coming together like never before, it&#8217;s exciting to see where this road will take us.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">New technologies are no longer a fancy addition to our cars but a major part of the game. However, there is a fine line between improving drivers\u2019 experience and distracting them with new gadgets.\u00a0<br><br>The trick is to utilize more features that increase safety and comfort without turning our cars into rolling movie theatres.<br><br>It\u2019s also no longer about speed or style. Cars have become a second mobile device, seamlessly integrated with our daily lives. Imagine cars that sync with your schedule, provide weather forecasts, and even remind you of car maintenance.\u00a0<br><br>Beyond smart features, the focus is also on sustainability\u2014creating vehicles that not only transport us efficiently but also contribute to a greener planet.<br><br>The modern car industry goes beyond car manufacturing; it&#8217;s about integrating them into our digital lifestyles and elevating sustainability. With advanced technologies, we&#8217;re not just producing cars; we&#8217;re revolutionising transportation.\u00a0<br><br>\u2014 Henry Daubrez, CEO\/CCO @ Dogstudio\/DEPT<br><\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<a href=\"https:\/\/www.deptagency.com\/case\/data-driven-business-transformation-for-enhanced-profitability\/\" class=\"case-teaser-v2 block-case-teaser-v2__case-teaser-v2\">\n\t<div\n\t\tclass=\"image-wrap case-teaser-v2__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/12\/Autobytel-2.jpeg\"\n\t\t\t\tclass=\"image case-teaser-v2__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\n\t<div class=\"case-teaser-v2__meta\">\n\t\t<p\t\tclass=\"typography case-teaser-v2__client typography__color--white typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tFeatured work: Autobytel\t<\/p><p\t\tclass=\"typography case-teaser-v2__title typography__color--white typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tData-driven business transformation for enhanced profitability\t<\/p>\t<\/div>\n\n\t<button\tclass=\"cta-button case-teaser-v2__cta cta-button__color--white cta-button__style--regular has-parent-hover has-alt-padding is-lowercase\" >\n\t\n\t\t\t<span>\n\t\t\tView Case study\t\t<\/span>\n\t\n<\/button><\/a>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--l heading__align--left cta-text__content\">\n\t\t\t<strong>Trend 03<\/strong> \u2013 The new blueprint: Worldwide adoption of Chinese EVs and their impact on automakers\t<\/h2><\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-top-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--m heading__align--left cta-text__content\">\n\t\t\tStandards are shifting as Chinese EVs assert global leadership, surpassing Tesla in sales and stoking fears for legacy OEMs that may be unable to compete price-wise.\u00a0\t<\/h2><\/div>\n\n<div class=\"video video__type--youtube block-video__video\">\n\t<div\n\t\tclass=\"video__player block-video__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"youtube\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"false\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/www.youtube-nocookie.com\/embed\/zfUkooleyEo?origin=https:\/\/plyr.io&#038;iv_load_policy=3&#038;autoplay=1&#038;modestbranding=1&#038;playsinline=1&#038;showinfo=0&#038;rel=0&#038;enablejsapi=1&#038;controls=0&#038;loop=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"YouTube video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThis change is forcing European and North American OEMs to compete in a brand new field with new prices, new software, and rising demand. Despite discussions of protectionist measures in Europe and North America, the allure of Chinese EVs isn\u2019t waning.\u00a0<br><br>Chinese EV companies like BYD and Nio are not just shaping the future of electric vehicles; they are setting a new blueprint for the entire automotive industry.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F&#038;text=Disruption,%20data%20&#038;%20D2C:%202024%20automotive%20industry%20digital%20trends\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-stats-panel block-stats-panel__color--platinum is-half-height\">\n\t\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t$623.3B\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tPredicted 2024 EV market <a href=\"https:\/\/www.statista.com\/outlook\/mmo\/electric-vehicles\/worldwide\">revenue<\/a>\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t34%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tYoY global EV market <a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/global-ev-sales-stay-strong-china-hits-record-despite-end-subsidies-2023-11-14\/\">growth<\/a> from <br>Sept. 2022 to 2023\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t\u00a090%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tSoftware-driven vehicles by 2029\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--white\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media block-panel-with-image-and-rich-text__media--framed\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/Jessica_White_General-Manager-AU-2.jpg\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--white\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tBYD (BUILD YOUR DREAMS), a Chinese car manufacturer, is quickly becoming the talk of the automotive world for its forward-thinking, environmentally conscious, and technologically advanced EV offerings.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">They are the new kids on the block, the challenger brand.\u00a0<br><br>They\u2019re taking all the learnings, trials, and tribulations of other ICE and EV brands and carving their own space, combining pioneering technology and innovative marketing to break through. They put their consumer at the heart of their business.<br><br>The proof is in their name: \u2018BUILD YOUR DREAMS.\u2019 Everything centers around this, including innovation, a commitment to reducing carbon emissions, and the promotion of clean transportation solutions.<br><br>Everything they do is purpose-driven, using technology to achieve the best outcomes. They may not be the biggest, but watch this space because they want to be the best in their field. If they keep tracking this way, using all the technology and marketing levers at their disposal, they will achieve that goal.<br><br>\u2014 Jessica White, General Manager, Creative &amp; Content AU<br><\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<a href=\"https:\/\/www.deptagency.com\/case\/converting-subscribers-into-customers-with-personalized-nurturing\/\" class=\"case-teaser-v2 block-case-teaser-v2__case-teaser-v2\">\n\t<div\n\t\tclass=\"image-wrap case-teaser-v2__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/04\/smart-car-electric-mobility-charging.jpg\"\n\t\t\t\tclass=\"image case-teaser-v2__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\n\t<div class=\"case-teaser-v2__meta\">\n\t\t<p\t\tclass=\"typography case-teaser-v2__client typography__color--white typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tFeatured work: smart\t<\/p><p\t\tclass=\"typography case-teaser-v2__title typography__color--white typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tConverting subscribers into customers with personalized nurturing\u00a0\t<\/p>\t<\/div>\n\n\t<button\tclass=\"cta-button case-teaser-v2__cta cta-button__color--white cta-button__style--regular has-parent-hover has-alt-padding is-lowercase\" >\n\t\n\t\t\t<span>\n\t\t\tView Case study\t\t<\/span>\n\t\n<\/button><\/a>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--l heading__align--left cta-text__content\">\n\t\t\t<strong>Trend 04<\/strong> &#8211; Plans and pricing: Carmakers ease the financial burden of car ownership with flexible options\t<\/h2><\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-top-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--m heading__align--left cta-text__content\">\n\t\t\t<em>People are increasingly seeking alternatives to outright car ownership. <\/em><br><br><em>Wary of accumulating costs, the environmental impact of owning cars, and the uncertainty surrounding rapid innovations in in-car AI and automation, drivers are exploring options that offer the convenience of having a personal vehicle without the commitment of ownership. <\/em><br><br><em>And as the auto industry trends toward EVs and software-driven vehicles, drivers also want the opportunity to try new models without making a long-term commitment.<\/em>\t<\/h2><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOEMs that offer flexible ownership schemes, such as mobility-as-a-service or car subscription models, provide solutions to all of the above.\u00a0\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>The global subscription market is set to reach <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\/report\/subscription-business-model\">$12.5 billion by 2026<\/a>, allowing auto manufacturers to increase revenue.<\/li><li>People who are interested in vehicle subscriptions indicate a willingness to pay roughly <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/online-sales-and-subscriptions-will-shape-tomorrows-car-financing-journey\">10% more<\/a> for the flexibility scheme compared with their current mobility expenditures.<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><blockquote\n\tclass=\"tiktok-embed block-tiktok-video\"\n\tdata-video-id=\"7265874236118666542\"\n\tdata-embed-from=\"embed_page\"\n>\n\t<section><\/section>\n<\/blockquote><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tSimilarly, drivers also vary widely in the connectivity features they desire and what they\u2019re willing to pay for them. By offering subscriptions for connectivity and in-car add ons, OEMs can provide users the flexibility to choose what features they value most while opening up new revenue streams.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F&#038;text=Disruption,%20data%20&#038;%20D2C:%202024%20automotive%20industry%20digital%20trends\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fdisruption-data-d2c-2024-automotive-industry-digital-trends%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\"\n\t\t\t\tdata-share-title=\"Disruption, data &#038; D2C: 2024 automotive industry digital trends\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--richBlack\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media block-panel-with-image-and-rich-text__media--framed\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/02\/Asher-wren-2.jpg\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\t\t\t\talt=\"Asher Wren \"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--richBlack\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tFor many people, a car is the second largest expense they&#8217;ll ever encounter. It&#8217;s a purchase decision that requires a lot of discussion and deliberation\u2014form vs. function\u2014do you go for the sporty little number? Or the functional family-mover?\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">And when it is purchased, your car depreciates in value (and quality).<br><br>OEMs have already been experimenting with subscriptions for a while\u2014the hardware is the baseline cost, while subscription services are layered on to get access to additional features. In the future, OEMs will offer subscription models for the entire package, hardware, and software, so customers can seamlessly switch between vehicles for their dynamically changing needs. Profiles, preferences, and features will follow the customer from vehicle to vehicle, so they can enjoy the flexibility of switching between cars without compromising on the convenience of vehicle customization.<br><br>Car ownership and the rate at which people replace their vehicles is declining in the US. It&#8217;s possible to imagine a future where ownership disappears for the most part and is replaced by subscription. In that model, OEM loyalty would increase significantly as the frustrations of ownership decrease, the flexibility and access to different models would improve, and, as with the smartphone market, it&#8217;s just easier to stick with the brand and interface that you know, and that knows you.<br><br>\u2014 Asher Wren, SVP Growth &amp; Marketing, and Partner<br><\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tExplore more content from <a href=\"https:\/\/www.deptagency.com\/en-dk\/industry\/automotive\/\" target=\"_blank\" rel=\"noreferrer noopener\">DEPT\u00ae\/AUTOMOTIVE<\/a>\t<\/h2>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--case universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/case\/revving-up-digital-transformation\/\"\n\t\t\t\ttitle=\"Revving up digital transformation\"\n\t\t>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/10\/Harwoods-9.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Revving up digital transformation\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tHARWOODS&emsp;\u2022&emsp;Missy Foristall\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Revving up digital transformation<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Case\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/insight\/solving-the-middle-funnel-data-disconnect-for-automotive-brands\/\"\n\t\t\t\ttitle=\"Solving the middle-funnel data disconnect for automotive brands\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/cars-on-lot.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Solving the middle-funnel data disconnect for automotive brands\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTECH &AMP; DATA&emsp;\u2022&emsp;David Grover\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Solving the middle-funnel data disconnect for automotive brands<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--whitepaper universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/downloads\/from-gasoline-to-gigabytes-automotives-electric-digital-and-connected-future\/\"\n\t\t\t\ttitle=\"From gasoline to gigabytes: Automotive\u2019s electric, digital, and connected future\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/clouds-dept-salesforce-tech-marketing.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"From gasoline to gigabytes: Automotive\u2019s electric, digital, and connected future\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTECHNOLOGY&emsp;\u2022&emsp;Asher Wren\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>From gasoline to gigabytes: Automotive\u2019s electric, digital, and connected future<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Paper\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tQuestions?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Katrine-Andersen.jpeg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tCommercial &amp; 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D2C: 2024 automotive industry digital trends - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Discover the latest digital trends shaping the automotive industry in 2024, from the DEPT\u00ae\/AUTOMOTIVE team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disruption, data &amp; D2C: 2024 automotive industry digital trends - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Discover the latest digital trends shaping the automotive industry in 2024, from the DEPT\u00ae\/AUTOMOTIVE team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-dk\/insight\/disruption-data-d2c-2024-automotive-industry-digital-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-30T08:47:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/06\/woman-using-app-in-car.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1265\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-dk\\\/insight\\\/disruption-data-d2c-2024-automotive-industry-digital-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-dk\\\/insight\\\/disruption-data-d2c-2024-automotive-industry-digital-trends\\\/\"},\"author\":{\"name\":\"Maria Prokopowicz\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/person\\\/220d3895035e0189e286b74e47b1feac\"},\"headline\":\"Disruption, data &#038; 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