{"id":4234283,"date":"2024-04-16T17:20:47","date_gmt":"2024-04-16T15:20:47","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-paris-hilton-is-redefining-social-media-on-roblox\/"},"modified":"2024-04-30T10:02:53","modified_gmt":"2024-04-30T08:02:53","slug":"how-paris-hilton-is-redefining-social-media-on-roblox","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/how-paris-hilton-is-redefining-social-media-on-roblox\/","title":{"rendered":"How Paris Hilton is redefining social media on Roblox"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tHow Paris Hilton is redefining social media on Roblox\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tVictor Marcus Lunde\t\t
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\n\t\t\t\t\t16 April 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tFrom club queen to reality star, DJ to entrepreneur, Paris Hilton has been many things over the years. Now, the self-proclaimed original influencer has pivoted her brand yet again\u2014this time, to the next era of social media.\u00a0

Together with 11:11 Media<\/a>, which she co-founded with a former Disney executive, Paris launched Slivingland<\/a>, an immersive experience created in Roblox. Less than a year later, the success Paris has cultivated in her Roblox ventures has demonstrated her incredible foresight in building her brand.\u00a0

Through Slivingland, she\u2019s shown how this type of experience blurs the boundaries between gaming and social platforms.

Moreover, she\u2019s also demonstrated what strategies brands can adopt to prepare for a not-unlikely future in which gaming platforms supersede social giants like Facebook and Instagram.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t