{"id":4228051,"date":"2024-03-04T21:03:36","date_gmt":"2024-03-04T19:03:36","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/creativity-x-ai-an-interview-series-exploring-the-near-future\/"},"modified":"2024-03-13T13:08:08","modified_gmt":"2024-03-13T11:08:08","slug":"creativity-x-ai-an-interview-series-exploring-the-near-future","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/creativity-x-ai-an-interview-series-exploring-the-near-future\/","title":{"rendered":"Creativity x AI: An interview series exploring the near future"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tCreativity x AI: An interview series exploring the near future\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tDennis E. K. Nielsen\t\t
\n\t\tDigital Strategist\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t4 March 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tCreatives have spent over a year in the company of Generative AI. We sought to find out how the technology has changed their craft.

We conducted four one-on-one interviews with some of our most talented thinkers and makers, each representing a different creative field.

From copywriting and branding, to motion design and AI artistry, we\u2019re excited to share the results with you.\t<\/p><\/div>\n\n
\n\t\n\n\t\t\t\t\t<\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n\n\t

\n\t\t\t“Creativity means going from point A to B in a way that no one thought of\u2026

…a deviation from the straight line that shows a better way to go from point A to B.”

\u2014Marc Weinreich,
Copy Lead at BASIC\/DEPT\u00ae\t<\/h2><\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tHow will the most successful brands of the future be using AI to improve their creative copy?<\/strong>\t<\/p><\/div><\/div>\n\n
\n\t\tI think AI will help free up creative writers who might be wearing many hats (especially right now) to focus only on wearing the hats they want to wear.

Generative AI can help sprinkle SEO content into a blog post or a website, for example, but the idea around the content, the insight, the strategy\u2014that needs to come from an emotional place<\/em>.

While AI can help scale ideas and help show proof of concept, the beginning and end stages of every creative process will be led by a real-life human… so that every great idea will start with the human eye, not AI.\t<\/p><\/div><\/div>\n\n
\n\t\tWhat are three things brands can do now to prepare for that future?<\/strong>\t<\/p><\/div><\/div>\n\n
\n\t\tOne: Change perception around AI as a threat. Make learning about it mandatory for creatives through workshops and knowledge sharing.

Two: Brands identify new revenue streams\u2014supported if not automated by AI.\u00a0

And, finally: Brands should improve customer relations by evolving the chatbot to be more human and empathetic and helpful.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t