{"id":4226124,"date":"2024-02-07T17:31:24","date_gmt":"2024-02-07T15:31:24","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/social-media-is-evolving-heres-what-brands-need-to-know\/"},"modified":"2024-02-26T09:44:56","modified_gmt":"2024-02-26T07:44:56","slug":"social-media-is-evolving-heres-what-brands-need-to-know","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/social-media-is-evolving-heres-what-brands-need-to-know\/","title":{"rendered":"Social media is evolving. Here\u2019s what brands need to know."},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tSocial media is evolving. Here\u2019s what brands need to know.\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tVictor Marcus Lunde\t\t
\n\t\tAccount Director & Head of Business Development\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t7 February 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tThe past decade has reversed the nature of social media.

Where your feeds used to consist of posts, comments, and public back-and-forth between people you knew, they\u2019re now packed with ads, influencers, and professionally made creator content.\t<\/p><\/div>\n\n
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\n\t\t“Social media has become less social and more media,\u201d as Business Insider<\/a> noted, \u201ca constellation of entertainment platforms where users consume content but rarely, if ever, create their own.\u201d\u00a0

As a result, many experts now argue that social media is just like any other form of media, \u201cpay to play,\u201d but the reality is much more nuanced than that.\u00a0

The trend towards the \u201cmedia\u201d in \u201csocial media\u201d hasn\u2019t eliminated the \u201csocial.\u201d Instead, it\u2019s created a new environment in which audiences have invited brands and creators to take center stage. Whether or not they can perform, though, hinges on more than just their ability to pay.\u00a0

Ultimately, it all comes down to whether brands are paying to play with<\/em> audiences\u2026 or just playing along.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t