{"id":4206955,"date":"2023-10-10T17:43:22","date_gmt":"2023-10-10T15:43:22","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/from-data-to-deals-the-art-of-mindful-merchandising\/"},"modified":"2023-10-17T11:45:24","modified_gmt":"2023-10-17T09:45:24","slug":"from-data-to-deals-the-art-of-mindful-merchandising","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/from-data-to-deals-the-art-of-mindful-merchandising\/","title":{"rendered":"From data to deals: the art (and science) of mindful merchandising"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tFrom data to deals: the art (and science) of mindful merchandising\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tRasmus Keller Jansen\t\t
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\n\t\t\t\t\t10 October 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tIt\u2019s no accident that certain products catch your eye when you walk into a store.\u00a0

Visual merchandisers meticulously plan the organization and promotion of products in-store to create an engaging and effective shopping experience. It\u2019s an art, science, and skill that can make or break the success of brick-and-mortar stores. And when it comes to e-commerce, digital merchandising is just as, if not more, critical to get right.\u00a0\t<\/p><\/div>\n\n
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\n\t\tE-commerce marketers and merchandisers deal with vast product catalogs and wide audiences. Determining which products to showcase out of thousands (or even millions), on the world\u2019s leading marketplaces such as eBay, is a challenge that can determine the success of online retailers. Doing so effectively requires a deep understanding of marketing and sales data, as well as shopper behavior and needs.

Digital merchandisers must navigate a complex landscape of seasonal shifts, client preferences, product quality, and ever-changing consumer trends, to ensure the right products are surfaced at the right time to the right shoppers.\u00a0

Sitting in a unique position between marketing and sales, merchandisers need to collaborate with these teams to determine and track the right KPIs \u2014 beyond surface-level metrics \u2014 to inform impactful decisions on curating their e-commerce site. At DEPT\u00ae, we think of this as mindful merchandising.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t