{"id":4201824,"date":"2023-10-05T20:59:28","date_gmt":"2023-10-05T18:59:28","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-future-of-campaign-tracking-urls-apple-ios-17-update\/"},"modified":"2023-10-10T15:59:55","modified_gmt":"2023-10-10T13:59:55","slug":"the-future-of-campaign-tracking-urls-apple-ios-17-update","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/the-future-of-campaign-tracking-urls-apple-ios-17-update\/","title":{"rendered":"The future of campaign tracking URLs [Apple iOS 17 update]\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tThe future of campaign tracking URLs [Apple iOS 17 update]\u00a0\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tKristoffer Hald\t\t
\n\t\tData & Intelligence Director\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t5 October 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tThe latest iOS release removes URL tracking parameters. How will these changes affect your campaigns? And what alternatives should you consider?\u00a0<\/em>\t<\/p><\/div>\n\n
\n\t
\n\t\t\n\t\tApple\u2019s latest iOS\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tLet\u2019s start with the latest news: Apple recently rolled out its new operating system, iOS 17, which brings several enhanced features, such as personalized phone calls, check-in messages, and animated stickers.\u00a0

But what stands out for marketers is Apple\u2019s reinforcement of data privacy measures<\/a> to protect its users, specifically Link Tracking Protection<\/strong> (LTP).\u00a0

URL tracking parameters are now removed from campaign links accessed in Mail, Messages, and Safari. For the latter, in Private Browsing, this feature is automatically implemented, but LTP can also be enabled for non-private browsing. This prevents cross-website tracking, making it increasingly difficult for advertisers to track their campaigns on these apps.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t